Paul Mitchell® Launches Neuro™ in New York City
John Paul DeJoria recently welcomed magazine editors and bloggers in New York City for our Neuro launch event, explaining the motivation behind the state-of-the-art tools. Vice President of Marketing Jason Yates provided editors with a detailed overview of the SmartSense technology and key features of each tool, and our artistic directors discussed the styling benefits of the collection. Guests were invited to experience the tools firsthand with blow-outs and styling sessions. Check out #NeuroLaunch to catch a glimpse of what editors are buzzing about on social media and share what you love most about Neuro tools.
A Prescription for Beauty
Paul Mitchell joined The Doctors for a holiday makeover segment that treated lucky audience members to a fresh look for the new year! Paul Mitchell stylists provided flawless makeovers using Neuro styling tools and award-winning Paul Mitchell styling products. In addition, every audience member received a MITCH® Top Shelf Holiday Gift Set and Paul Mitchell Express Style® products.
’Tis The Season to
Design a Dream
Paul Mitchell teamed up with the Designing Dreams Holiday Fashion Show and Toy Drive to benefit inner-city LA youth who are members of After-School All-Stars (ASAS), Los Angeles. The fashion runway show, silent auction and cocktail event showcased the ASAS-LA student clothing designs to raise funds for the cause. Paul Mitchell stylists and Future Professionals created the hair and makeup looks, while famed choreographer Jesse Santos helped compose the runway presentation. Paul Mitchell was honored to give back this holiday season, spreading cheer to the LA youth when they need it the most.