Be transported to an island getaway in the salon and at home. Awapuhi Wild Ginger® features luxurious professional treatments, elegant care essentials and high-performance stylers infused with Hawaiian awapuhi extract and proprietary technologies. Discover our complete solution for beautiful hair.
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For centuries, native Hawaiians have used the fragrant juice of awapuhi ginger to moisturize skin and hair. Packed with 19 amino acids hair needs to look and feel its best, the awapuhi plant provides natural nourishment for dry and damaged strands.
Our co-founder and renowned hairdresser Paul Mitchell was introduced to Hawaiian awapuhi ginger in the early 1980s. After seeing a woman lather gel from the awapuhi flower into her hair, he became captivated by the natural benefits of the remarkable plant. This inspired a vision that Paul shared with his business partner, John Paul DeJoria, and our chemist. The rest is history.
In 1983, our co-founders established an off-the-grid farm in Pa'auilo, Hawaii. Lush with tropical plants, flowers and fruit-bearing trees, the retreat became home to our signature ingredient: awapuhi extract. Two years later, we introduced the original fan-favorite Awapuhi Shampoo™.
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All of the awapuhi used in our products is still grown and harvested on the Paul Mitchell® Awapuhi Farm. The same family has lovingly cared for the grounds for over 40 years. Each awapuhi ginger plant is carefully harvested using time-honored practices. The roots are washed by hand, then dried in a solar dehydration shed and ground into a concentrated powder that is added to our products.
A portion of each root is also replanted for the following year's harvest, creating a regenerative cycle. The roots remain dormant in the earth until early summer, when they begin to grow into the next generation of awapuhi ginger.
Whether your hair is damaged from overprocessing, naturally dry or somewhere in between, Awapuhi Wild Ginger® offers a targeted professional treatment with dramatic, instant results. In 10 to 15 minutes, you'll love how your hair looks and feels.
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