Same Formulas, New Look More Beautiful Than Ever Now featuring at least 25% PCR (post-consumer recycled) packaging. Say Aloha to Gorgeous Hair †Bottles and tubes made from 25% - 100% post-consumer recycled plastic, percentages may vary.

Awapuhi Wild Ginger model

Hawaii's Beauty Secret. Your Everyday Escape.

Be transported to an island getaway in the salon and at home. Awapuhi Wild Ginger® features luxurious professional treatments, elegant care essentials and high-performance stylers infused with Hawaiian awapuhi extract and proprietary technologies. Discover our complete solution for beautiful hair.

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New Look, Same Great Formulas

image of an awapuhi plant

Awapuhi Wild Ginger

Ancient Roots

For centuries, native Hawaiians have used the fragrant juice of awapuhi ginger to moisturize skin and hair. Packed with 19 amino acids hair needs to look and feel its best, the awapuhi plant provides natural nourishment for dry and damaged strands.

image of an awapuhi plant

The Vision

The Start of Something Beautiful

Our co-founder and renowned hairdresser Paul Mitchell was introduced to Hawaiian awapuhi ginger in the early 1980s. After seeing a woman lather gel from the awapuhi flower into her hair, he became captivated by the natural benefits of the remarkable plant. This inspired a vision that Paul shared with his business partner, John Paul DeJoria, and our chemist. The rest is history.

image of an awapuhi plant

Paul Mitchell® Awapuhi Farm

A Little Piece of Paradise

In 1983, our co-founders established an off-the-grid farm in Pa'auilo, Hawaii. Lush with tropical plants, flowers and fruit-bearing trees, the retreat became home to our signature ingredient: awapuhi extract. Two years later, we introduced the original fan-favorite Awapuhi Shampoo.

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image of ginger root

Caring for the Earth

Regenerative Roots

All of the awapuhi used in our products is still grown and harvested on the Paul Mitchell® Awapuhi Farm. The same family has lovingly cared for the grounds for over 40 years. Each awapuhi ginger plant is carefully harvested using time-honored practices. The roots are washed by hand, then dried in a solar dehydration shed and ground into a concentrated powder that is added to our products.

A portion of each root is also replanted for the following year's harvest, creating a regenerative cycle. The roots remain dormant in the earth until early summer, when they begin to grow into the next generation of awapuhi ginger.

Awapuhi Wild Ginger models

A Treatment for Every Hair Type

Whether your hair is damaged from overprocessing, naturally dry or somewhere in between, Awapuhi Wild Ginger® offers a targeted professional treatment with dramatic, instant results. In 10 to 15 minutes, you'll love how your hair looks and feels.

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