A Paul Mitchell Insider’s Look: Annette Vartanian

There’s no denying that the appreciation for vintage items has resurged in the past few years, but Paul Mitchell Insider Annette Vartanian brings a whole new level of chic to the vintage style via her blog, A Vintage Splendor. With an impeccable eye for aesthetics and an innate ability to pair the old with the new, Annette is a style icon we’re proud to have on our team. We asked her to share a bit about her beauty routine and her vintage-inspired lifestyle in Los Angeles. Here she provides us with an inside look:

PM: How did you get your start as a fashion blogger?

AV:  I’ve always loved fashion so a blog seemed like a natural way for me to document the pieces I loved, plus share my latest vintage finds with my readers.

PM: What is your day job?

AV:   I recently started my own boutique PR and Digital Marketing Agency! I’m the boss and employee, but I love every minute of the work day and can’t wait to get started every morning.

Annette Ice Cream

PM: Where do you draw inspiration for your blog, A Vintage Splendor?

AV:   I’ve always been inspired by vintage trends—at home and in fashion—so I generally get inspired when shopping at my favorite thrift or vintage shops and flea markets. I buy pieces that speak to me (I call it Thrill of the Thrift) and begin to style an outfit or my home around these unique finds.

PM: How would you describe your personal style?

AV:   Vintage splendor meets modern chic, of course.

PM: You recently chopped off a lot of your hair. Tell us about that.

AV:   I’ve almost always had long, dark hair with which I have a love/hate relationship. It’s thick and super textured, which is great but also a bit tricky to tame when it’s long. Since I had virgin hair and started to get restless with the length, I decided to grow it out a couple more inches. Once it was long enough, I chopped off 12 inches and donated it to a program which makes free, real-hair wigs for women with cancer.  

PM: What are your favorite Paul Mitchell products? Must-have tools?

AV:   I absolutely love Tea Tree Lavender Mint Moisturizing Shampoo™ & Conditioner and MirrorSmooth® High Gloss Primer. These products give me shiny, healthy, and smooth hair, which looks and feels amazing. I also use the Neuro® Unclipped Styling Rod to get that perfect, messy waves look.


PM: If we were to peer into your world for a day, what would we see?

AV:   A lot of fun, yet hard work. I wake up every morning at 6:30 and after a cup of coffee I start working on client projects. I usually create concept boards for all of my projects and then use that to inspire new ideas and start implementing campaigns. In the afternoons I focus on my blog and will style an entertaining, interiors or outfit post. At the end of the day, I start to make dinner and when my husband gets home we finish cooking dinner together and have a glass of wine on our patio. I love to do hard work every single day, but I like that my job is super creative and changes by the day. Also, there’s always going to either be a daily ice cream or boba trip.

PM: Do you have any role models in the fashion world? If so, who and why?

AV:   Iris Apfel and Rachel Zoe. They both own their unique and feminine style. I love that they are both strong women and iconic fashionistas. They are also great at mixing vintage with new which results in a fabulous outfit.    


PM: What is your biggest accomplishment in your career thus far?

AV:   Making my dream of owning my own business a reality. This is two-fold as I own my blog and my boutique PR and Digital Marketing Agency. I’m living my dream and although I was a bit anxious to make the leap, I haven’t looked back and I’m loving every minute of it!

Thanks Annette!  

Check out Annette's blog, here.

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