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A Paul Mitchell Insider’s Look: Annette Vartanian

A Paul Mitchell Insider’s Look: Annette Vartanian

Posted by Team John Paul Mitchell Systems on Oct 6th 2015

There’s no denying that the appreciation for vintage items has resurged in the past few years, but Paul Mitchell Insider Annette Vartanian brings a whole new level of chic to the vintage style via her blog, A Vintage Splendor. With an impeccable eye for aesthetics and an innate ability to pair the old with the new, Annette is a style icon we’re proud to have on our team. We asked her to share a bit about her beauty routine and her vintage-inspired lifestyle in Los Angeles. Here she provides us with an inside look:

PM: How did you get your start as a fashion blogger?

AV:  I’ve always loved fashion so a blog seemed like a natural way for me to document the pieces I loved, plus share my latest vintage finds with my readers.

PM: What is your day job?

AV:   I recently started my own boutique PR and Digital Marketing Agency!   I’m the boss and employee, but I love every minute of the work day and can’t wait to get started every morning.

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PM: Where do you draw inspiration for your blog, A Vintage Splendor?

AV:   I’ve always been inspired by vintage trends╌at home and in fashion╌so I generally get inspired when shopping at my favorite thrift or vintage shops and flea markets.   I buy pieces that speak to me (I call it Thrill of the Thrift) and begin to style an outfit or my home around these unique finds.

PM: How would you describe your personal style?

AV:   Vintage splendor meets modern chic, of course.

PM: You recently chopped off a lot of your hair. Tell us about that.

AV:   I’ve almost always had long, dark hair with which I have a love/hate relationship.   It’s thick and super textured, which is great but also a bit tricky to tame when it’s long.   Since I had virgin hair and started to get restless with the length, I decided to grow it out a couple more inches. Once it was long enough, I chopped off 12 inches and donated it to a program which makes free, real-hair wigs for women with cancer.  

PM: What are your favorite Paul Mitchell products? Must-have tools?

AV:   I absolutely love Tea Tree Lavender Mint Moisturizing Shampoo™ & Conditioner and MirrorSmooth® High Gloss Primer.   These products give me shiny, healthy, and smooth hair, which looks and feels amazing.   I also use the Neuro® Unclipped Styling Rod to get that perfect, messy waves look.

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PM: If we were to peer into your world for a day, what would we see?

AV:   A lot of fun, yet hard work.   I wake up every morning at 6:30 and after a cup of coffee I start working on client projects.   I usually create concept boards for all of my projects and then use that to inspire new ideas and start implementing campaigns.   In the afternoons I focus on my blog and will style an entertaining, interiors or outfit post.   At the end of the day, I start to make dinner and when my husband gets home we finish cooking dinner together and have a glass of wine on our patio. I love to do hard work every single day, but I like that my job is super creative and changes by the day.   Also, there’s always going to either be a daily ice cream or boba trip.

PM: Do you have any role models in the fashion world?   If so, who and why?

AV:   Iris Apfel and Rachel Zoe.   They both own their unique and feminine style.   I love that they are both strong women and iconic fashionistas.   They are also great at mixing vintage with new which results in a fabulous outfit.    

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PM: What is your biggest accomplishment in your career thus far?

AV:   Making my dream of owning my own business a reality.   This is two-fold as I own my blog and my boutique PR and Digital Marketing Agency.   I’m living my dream and although I was a bit anxious to make the leap, I haven’t looked back and I’m loving every minute of it!

Thanks Annette!  

Check out Annette's blog, here.