As the Sports Marketing Manager for Paul Mitchell, I travel the world working the lifestyle sports events we sponsor. Recently I traveled to beautiful Laax, Switzerland for the Burton European Open Championships where the world’s best male and female slopestyle and halfpipe snowboarders competed in crazy conditions for the top titles. Consistent fresh pow fell almost all day, every day, and high winds kicked in, so four days’ worth of competition was whittled down to just one and a half. Despite the crazy conditions, the athletes put on a great show and the top riders took home the coveted tiki trophies. The event’s tiki theme kept athletes and attendees alike warm and in great spirits, and we had a blast handing out free samples and playing games in the Paul Mitchell tiki lounge. Check out the pics for a look at all the action!
Sports Marketing Manager Kalena Nordgaarden is constantly on-the-go, attending one event after the next, and exciting the participants and crowd along the way!