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Styling 101: MITCH Matterial

Styling 101: MITCH Matterial

Posted by Taylor deDiego on Aug 11th 2015

This is a guest post from Paul Mitchell Stylist Chris Hogg.  

Chris W Border

With the introduction of Matterial™, the MITCH lineup has gotten even better. While testing the product and putting it to use on my guests, I’ve really started to dig the dry texture and ultra-matte finish Matterial offers. It bulks up fine hair, making it look and feel thicker, and adds volume without weighing hair down. Bonus points: the scent is ALL MAN. In a blind test, there would be no confusion if this was a men’s or women’s styling product.

Since this styling clay offers a strong hold, I’ve been using it to add texture to my guests that have straight hair or to bulk up lifeless, flat hair. And the matte finish is great for giving the illusion of thicker, fuller hair on guys with less dense hair. If you’ve heard the buzz about Matterial and are curious how you can incorporate it into your grooming routine, here are a few ways I suggest using it:  

Guys with short hair

Give short hair some life by creating texture with the product. Work a dime sized amount of Matterial through your hands and apply to dry hair with your fingertips. Apply all over but focus mostly on the length of hair on top.

Guys with length on top

Option 1: Pump up the volume in lifeless hair by applying Matterial to the roots with your fingertips╌this is going to build serious volume. Use the remaining product on your hands to define and add texture to your ends.

Option 2: Dry and style your hair normally. Apply a small amount of Matterial to your fingertips and use this to piece and define individual strands and create added texture!

Give it a try! Check where you can purchase Matterial near you.

Taylor deDiego is Paul Mitchell's Web Content Writer and resident style hunter. She spends her days writing copy, keeping tabs on our social channels and testing new DIY hairstyles in our in-house salon.

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