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World of Dance

World of Dance

Posted by PM Sports Team on Nov 20th 2014

Paul Mitchell® is a proud sponsor of a number of lifestyle sports and events, including the World of Dance Tour. If you’re not familiar with the urban dance scene, let us introduce you to this hugely popular hip hop tour.  

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World of Dance is the largest international urban dance competition in the world. Each stop brings the world’s most outstanding dancers and choreographers together and showcases their incredible talent and creativity in a head-to-head competition.   From hip-hop to freestyle, B-Boy to break dance, and crews to mega-crews, the battles are tough. Yet despite the competition, the sense of camaraderie and support within this urban dance community makes it feel like you’re among family.

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Step into one of these events and you’ll be blown away by the energy, athleticism and style of each of the dancers. The choreography is so tight it’s mesmerizing, and your adrenaline will be thumping to the beat of the music.   The rhythm grabs a hold of you and you truly believe you can break-dance on stage with the best of them.   You can’t help but be inspired by the passion and creativity of these dancers and how they push the envelope to enhance not only their choreography, but their personal style.

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Someone who clearly defines the meaning of style is our very own Chachi Gonzales, world-famous dancer, choreographer and fashion designer.   Representing the best in choreography and dance, she holds down the fort as Paul Mitchell’s resident dancer and a World of Dance celebrity. If you want to see her in action╌or just get your groove on at one of the World of Dance stops╌check out our sports page for more info.

The Paul Mitchell sports team is made up of a sporty duo that organizes and oversees our sports marketing initiatives, as well as our roster of professional athletes and events. Kalena Nordgaarden and Rachel Hausman are constantly on-the-go, attending one event after the next, and exciting the participants and crowd along the way!  

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