We know that great tools are essential to supporting great talent, and that’s why we’ve dedicated our business to developing the best in professional hair care products. Using the highest-quality ingredients and the latest technologies, every one of our innovative contributions is made with both hairdresser and client in mind, working to best complement their needs.

Paul Mitchell and John Paul Dejoria

“Our goal has always been to provide hairdressers with the best products and education, and we're constantly finding new ways to achieve it.”
—John Paul DeJoria

Michaeline DeJoria,

A Pioneer in Cruelty-Free

Here at John Paul Mitchell Systems®, we're passionate about beauty from the inside out. And that commitment has been at the core of all that we do since we began in 1980. That's why we were the first professional beauty company to publicly stand up against animal testing—and over 40 years later, we're still rockin' that pledge to our furry friends. Read More

All our products are researched, formulated and tested on humans, and that's why we're proud to have our very own Production Innovation Center to perfect our products for you.

We didn't stop there. We've committed to transitioning 10 of our 12 product lines to 100% vegan by 2023, and all of our brushes are made with synthetic bristles rather than animal hair. In addition to being cruelty-free, nylon brushes are more hygienic since they're easier to clean and repel bacteria more effectively than animal hair. That's a win for you and a win for the animals! Show Less

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Michaeline DeJoria,

We have a long history of giving back, partnering with numerous charities dedicated to animal rights, sustainability, the environment and much more. Here are some highlights...

Staying Innovative

Our product development process begins in our state-of-the-art Product Innovation Center (PIC), in Santa Clarita, California. It’s here where our products are researched, formulated and tested (on humans!). From concept to completion, our talented team of in-house chemists work hand-in-hand with licensed hairdressers to develop, test and perfect every formula and bring our newest innovations to life.

Sourcing Natural + Sustainable Ingredients

We’ve searched the world for natural and sustainable ingredients, from establishing a solar-powered awapuhi farm in Hawaii to wild-harvesting marula oil, a beauty secret from Africa.

Offering Transparency

Transparency is important to us, so you can make an informed purchase. All product pages on include important information, such as whether the product is vegan, paraben-free, gluten-free or sulfate-free.