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Our Promise

Back when it all began 38 years ago, John Paul DeJoria and Paul Mitchell set out to create a company that would support hairdressers, providing the products, tools and systems that help their business and artistry thrive. From signing a 360-year trust that ensures John Paul Mitchell Systems® will remain a privately owned, independent company, to finding unique solutions to reward hairdressers in a changing economy, our commitment to the professional hairdresser has never wavered.

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No Animal Testing

Never Have. Never Will.

In 1980, we became the first professional beauty company to publicly stand up against animal testing. Now, nearly 40 years later, that pledge to our furry friends remains a driving force in all that we do. Our Paul Mitchell® brand is recognized by PETA as cruelty-free and we are proud to be a member of their "Beauty Without Bunnies" program.

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Our Guarantee

Diversion occurs when professional salon products are sold by unauthorized retailers. Oftentimes, these products are old, stolen, counterfeit or tampered with. Our products are guaranteed only when purchased on, at a professional salon, Paul Mitchell® School, or from one of our authorized online retailers (, and

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Research & Development

Our product development process begins in our state-of-the-art Product Innovation Center (PIC), in Santa Clarita, California. It's here where our products are researched, formulated and tested (on humans!). From concept to completion, our talented teams work hand-in-hand to perfect every formula and bring our newest innovations to life.

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The Awapuhi Farm

Green from the get-go. In 1982 our co-founders established a self-sustaining, solar-powered Awapuhi farm in Hawaii—all of the Awapuhi used in our products is still harvested there today.

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