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Forever Blonde Shampoo

Paul Mitchell

Intense Hydration • KerActive Repair

(7 reviews) Write a Review
Forever Blonde Shampoo, 8.5 oz. or 24. oz. bottle available

Gently cleanse lightened or highlighted blonde hair while repairing damage with Forever Blonde® Shampoo from Paul Mitchell®. This color-safe shampoo keeps hair colorful and healthy, while KerActive protein repairs damage and seals the cuticle for beautiful, elegant, salon-quality results.

Note: Our packaging is getting a makeover, so the product you receive may vary from the images that are shown.

What It Does

Gently cleanses lightened and highlighted blonde hair while helping to repair damage and seal the cuticle.

How It Works

Enhanced with KerActive protein and a special blend of botanicals.

Added Bonus

Helps keep blonde hair light, bright and healthy.


  • Paraben Free
  • Gluten Free
  • Color Safe



Lather into damp hair. Rinse. For best results, use with Forever Blonde Conditioner and Forever Blonde Dramatic Repair.

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7 Reviews

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  • 5

    Posted by Kathy on Aug 15th 2018

    Bought this for my grandchildren and they love it

    I had a chance to sample it at their house so with the next order I will buy some for myself

  • 5

    Posted by Jennifer on Apr 20th 2018

    Forever Blonde

    Love it! Smells amazing! Should make a perfume of this scent! Oh and candles :)
    It really does brighten your blonde and super hydrating without being heavy. Great shampoo :)

  • 5

    Posted by Eliezer on Apr 8th 2018

    Great product

    Works really well.

  • 5

    Posted by Vanessa on Mar 29th 2018

    Forever blonde shampoo

    I have very long, thick, bleach blonde hair that tangles easily. This shampoo is a game changer. Not only does this keep my blonde looking like I just got it done, it also keeps my hair soft, before even having to condition it. I have tried probably 15 different purple shampoos and this one is by far my favorite. All the other blonde shampoos have left my hair feeling like stringy straw even after conditioning which made combing out my hair out a painful nightmare. Forever blonde shampoo will make your hair feel as smooth as butter and save you the literal headache of combing through knots.

  • 5

    Posted by Erika on Mar 25th 2018

    Love this shampoo

    This shampoo saved my hair! This is the best product line I’ve ever used for my blond hair. I use the complete line of Forever Blond and would recommend it to anyone that has blond color treated hair that has issues with dryness and breakage.

  • 5

    Posted by Kimberly Tingen on Jan 5th 2018

    Forever Blonde Shampoo

    I️ love this shampoo but haven’t been able to find it anywhere. It is a light lavender creamy looking shampoo. Only find a purple shampoo now. Is this still available?

  • 5

    Posted by Cathy on Aug 5th 2017

    Forever Blonde Shampoo

    Even before I used the conditioner, this shampoo made my dry hair much softer.

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