I love it
Gently cleanse lightened or highlighted blonde hair while repairing damage with Forever Blonde® Shampoo from Paul Mitchell®. This color-safe shampoo keeps hair colorful and healthy, while KerActive protein repairs damage and seals the cuticle for beautiful, elegant, salon-quality results.
Note: Our packaging is getting a makeover, so the product you receive may vary from the images that are shown.
Gently cleanses lightened and highlighted blonde hair while helping to repair damage and seal the cuticle.
Enhanced with KerActive protein and a special blend of botanicals.
Helps keep blonde hair light, bright and healthy.
Lather into damp hair. Rinse. For best results, use with Forever Blonde Conditioner and Forever Blonde Dramatic Repair.
I love it
I had a chance to sample it at their house so with the next order I will buy some for myself
Love it! Smells amazing! Should make a perfume of this scent! Oh and candles :)
It really does brighten your blonde and super hydrating without being heavy. Great shampoo :)
Works really well.
I have very long, thick, bleach blonde hair that tangles easily. This shampoo is a game changer. Not only does this keep my blonde looking like I just got it done, it also keeps my hair soft, before even having to condition it. I have tried probably 15 different purple shampoos and this one is by far my favorite. All the other blonde shampoos have left my hair feeling like stringy straw even after conditioning which made combing out my hair out a painful nightmare. Forever blonde shampoo will make your hair feel as smooth as butter and save you the literal headache of combing through knots.
This shampoo saved my hair! This is the best product line I’ve ever used for my blond hair. I use the complete line of Forever Blond and would recommend it to anyone that has blond color treated hair that has issues with dryness and breakage.
Even before I used the conditioner, this shampoo made my dry hair much softer.