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Forever Blonde Shampoo

Paul Mitchell

Intense Hydration • KerActive Repair

(11 reviews) Write a Review
Forever Blonde Shampoo, 2.5 fl.oz.

Gently cleanse lightened or highlighted blonde hair while repairing damage with Forever Blonde® Shampoo from Paul Mitchell®. This color-safe shampoo keeps hair colorful and healthy, while KerActive protein repairs damage and seals the cuticle for beautiful, elegant, salon-quality results.

What It Does

Gently cleanses lightened and highlighted blonde hair while helping to repair damage and seal the cuticle.

How It Works

Enhanced with KerActive protein and a special blend of botanicals.

Added Bonus

Helps keep blonde hair light, bright and healthy.


  • Paraben Free
  • Gluten Free
  • Color Safe


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Note: Our packaging is getting a makeover, so the product you receive may vary from the images that are shown.

Lather into damp hair. Rinse. For best results, use with Forever Blonde Conditioner and Forever Blonde Dramatic Repair.

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11 Reviews

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  • 5

    Posted by Cinthia on Jan 15th 2020

    Best Shampoo Evah!

    Let's face it, for those of us not naturally blond, we invest a lot of money into our blond and/or blond highlighted hair. We should then invest the money into a great quality shampoo that helps keep your lovely locks looking fresh and healthy. My Paul Mitchell Focus Stylist is amazed by my hair color and wishes all her clients would use the correct Paul Mitchell products outside her salon.

  • 5

    Posted by Lucille on Sep 27th 2019

    Best shampoo ever!

    I have used just about every shampoo on the market, and this is the best shampoo by far I have ever used. I have very dry, damaged hair due to coloring and heat styling products, and this shampoo makes my hair soft and shiny. I love it! I highly recommend this shampoo!

  • 5

    Posted by Lucille on Sep 19th 2019

    LOVE IT!!

    The best!

  • 5

    Posted by Konstantin Korotaev on Aug 20th 2019


    Love it! Smells amazing!

  • 5

    Posted by Anonymous on Mar 25th 2019

    Forever blonde

    I love it

  • 5

    Posted by Kathy on Aug 15th 2018

    Bought this for my grandchildren and they love it

    I had a chance to sample it at their house so with the next order I will buy some for myself

  • 5

    Posted by Jennifer on Apr 20th 2018

    Forever Blonde

    Love it! Smells amazing! Should make a perfume of this scent! Oh and candles :)
    It really does brighten your blonde and super hydrating without being heavy. Great shampoo :)

  • 5

    Posted by Eliezer on Apr 8th 2018

    Great product

    Works really well.

  • 5

    Posted by Vanessa on Mar 29th 2018

    Forever blonde shampoo

    I have very long, thick, bleach blonde hair that tangles easily. This shampoo is a game changer. Not only does this keep my blonde looking like I just got it done, it also keeps my hair soft, before even having to condition it. I have tried probably 15 different purple shampoos and this one is by far my favorite. All the other blonde shampoos have left my hair feeling like stringy straw even after conditioning which made combing out my hair out a painful nightmare. Forever blonde shampoo will make your hair feel as smooth as butter and save you the literal headache of combing through knots.

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