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Platinum Blonde Shampoo

Paul Mitchell

Cools Brassiness • Eliminates Warmth

(6 reviews) Write a Review
Paul Mitchell Platinum Blonde Shampoo 10.14 oz.

Our Platinum Blonde Shampoo is the perfect shampoo for blonde, white and silver-colored hair. Formulated with a touch of violet tint, it gets rid of brassiness while softening strands and adding shine to natural and color-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair with a beautifully soft, healthy shine for gorgeously radiant blonde hair.

Note: Our packaging is getting a makeover, so the product you receive may vary from the images that are shown.

What It Does

Banishes brassiness, softens strands and adds shine in natural and color-treated blondes.

How It Works

Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.

Added Bonus

Conditioning ingredients and extracts hydrate hair and intensify shine.


  • Paraben Free
  • Vegan





Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse.

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6 Reviews

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  • 5

    Posted by Kaitlin on May 12th 2018


    One of my FAVORITE PM products!! It helps keep my hair from getting orange/brassy! I leave it on for ever!! Haha

  • 5

    Posted by Jennifer on Apr 20th 2018


    My favorite purple shampoo! It can be a little bit drying so I also use the forever blonde shampoo & conditioner. Sometimes I even mix the 2 shampoos together. Great products! I will use them forever and ever :)

  • 5

    Posted by Judy Norton on Apr 14th 2018

    Graying hair

    Best shampoo for graying hair. Hair has lots of shine and soft body.

  • 5

    Posted by Sandra Butler on Oct 25th 2017

    best shampoo for light gray hair

    Best shampoo for gray hair

  • 5

    Posted by Victoria H Mackin on Sep 23rd 2017

    Platinum/Forever Blonde System

    The best product line for none. I have tried every product out there, and nothing can beat it!

  • 5

    Posted by magolashiffer on Aug 23rd 2017

    i love the shampo

    paul you the best thank for this shampoo magolita

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