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Platinum Blonde Shampoo

Paul Mitchell

Cools Brassiness • Eliminates Warmth

(10 reviews) Write a Review
Paul Mitchell Platinum Blonde Shampoo 2.5 oz.

Our Platinum Blonde Shampoo is the perfect shampoo for blonde, white and silver-colored hair. Formulated with a touch of violet tint, this purple shampoo gets rid of brassiness while softening strands and adding shine to natural and color-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair with a beautifully soft, healthy shine for gorgeously radiant blonde hair.

What It Does

Banishes brassiness, softens strands and adds shine in natural and color-treated blondes.

How It Works

Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.

Added Bonus

Conditioning ingredients and extracts hydrate hair and intensify shine.


  • Paraben Free
  • Vegan





Note: Our packaging is getting a makeover, so the product you receive may vary from the images that are shown.

Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse.

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10 Reviews

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  • 5

    Posted by Maureen on Sep 18th 2019


    I have naturally white hair since 16 and have used various purple shampoos. I can use this shampoo every day and not get purple hair. It makes my hair brite and shiny!

  • 5

    Posted by Nerissa on Aug 8th 2019

    The Best

    I have my hair dyed bleach blond/almost white, but after a trip to the salon my roots came out YELLOW, like corn! My hair dresser recommend this product and it worked magnificently. I saw an immediate improvement with the yellow and over time (maybe a month or so) it has almost eliminated the problem entirely. Highly recommend this product. It also leaves your hair feeling nice and healthy, everything I could hope for in a shampoo for fake blonds!

  • 5

    Posted by Wendy on Jun 3rd 2019

    Platinum Blonde Shampoo

    LOVE all these products. I can not believe how much better my hair feels and how the products have restored my hair to feeling fuller and thicker! Love the way this product keeps my color fresh.

  • 5

    Posted by phyllis evans on Dec 31st 2018

    Platinum blonde shampoo

    Lovely shampoo. Tones and brightens my naturally white hair well. Best of all it is not harsh and drying like so many purple shampoos. This is the best! Hair looks and feels amazing. An added bonus, no heavy nasty smell either!

  • 5

    Posted by Kaitlin on May 12th 2018


    One of my FAVORITE PM products!! It helps keep my hair from getting orange/brassy! I leave it on for ever!! Haha

  • 5

    Posted by Jennifer on Apr 20th 2018


    My favorite purple shampoo! It can be a little bit drying so I also use the forever blonde shampoo & conditioner. Sometimes I even mix the 2 shampoos together. Great products! I will use them forever and ever :)

  • 5

    Posted by Judy Norton on Apr 14th 2018

    Graying hair

    Best shampoo for graying hair. Hair has lots of shine and soft body.

  • 5

    Posted by Sandra Butler on Oct 25th 2017

    best shampoo for light gray hair

    Best shampoo for gray hair

  • 5

    Posted by Victoria H Mackin on Sep 23rd 2017

    Platinum/Forever Blonde System

    The best product line for none. I have tried every product out there, and nothing can beat it!

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