Making Every Day Earth Day

We’re celebrating our planet through sustainable practices and honoring the environment wherever we can.

Green Roots. Green Future.

Here at JPMS^™, we know beauty. For more than 40 years, we've recognized it in the products we make, the people we serve and the planet we strive to protect. Sustainability has always been a priority for our founders. Today, we are committed to making our company operations cleaner and greener to preserve the beauty of the world around us. Decreasing our use of virgin plastic. Reducing our carbon footprint. Ethical sourcing. And so much more.

We are committed to transitioning our packaging (bottles, tubes and jars) to post-consumer recycled (PCR) plastic, starting with our Tea Tree and Paul Mitchell^® brands by 2025. This will reduce our use of virgin, petroleum-based plastic by an estimated 773 metric tons annually.

By switching to plastic with an average of 75% PCR content, we are incorporating the maximum amount of PCR possible without compromising package quality. Reusing existing plastic instead of creating new will have significant environmental benefits for the planet:

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Continuing our partnership with Reforest'Action, Tea Tree has made a commitment to plant one million trees by the end of 2022 in places where reforestation is needed the most. One million trees will remove 150,000 metric tons of CO2 from the atmosphere during their lifetime.

One mature tree over its lifetime:

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Through our partnership with CO2 Cycle, JPMS^™ photo shoots are carbon neutral. With 16 production days in 2019, we were able to:

In addition to being cruelty-free, most of our care, color and styling products are vegan. We are committed to making 10 of our 12 product lines 100% vegan by 2023.

Awapuhi Wild Ginger^® is not vegan; it contains keratin protein derived from sheep's wool.

Professional-only products:

Paul Mitchell^® the color is not vegan; it contains beeswax.

We're proud to partner with Homeboy Industries, a 501c3 non-profit, to responsibly recycle 100% of hair tools returned to JPMS^®, keeping 5.6 tons of old tools out of landfill each year. The recycling process provides jobs to men and women who work at Homeboy Electronics Recycling, an R2 Certified social enterprise committed to employing men and women who face systemic barriers due to previous gang involvement or incarceration.

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Paul Mitchell^® offers select Perks Program salons a free membership to Green Circle Salons, an organization that provides sustainable waste management by sending daily byproducts like hair color, used foils and hair clippings for eco-friendly recycling, repurposing and responsible disposal. Partnering with Green Circle Salons can prevent up to 95% of salon beauty waste from ending up in a landfill.

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