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  1. Mommy Must-Haves For Back-To-School + Beyond

    Michaeline DeJoria, our CEO and mom of 3, shares her must-haves for kids’ hair that are great for back-to-school and beyond!

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  2. How-To: Co-Wash + Use The LOC Method for Curls and Natural Hair

    There's been a lot of talk about co-washing and the LOC Method lately. What exactly are they and who should use them?

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  3. Hair Product History Lesson | How Awapuhi Got In Your Shampoo

    Paul Mitchell had a great love of the Hawaiian islands and as the story goes, it was during his time spent

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