Hair Product History Lesson | How Awapuhi Got In Your Shampoo
Paul Mitchell had a great love of the Hawaiian islands and as the story goes, it was during his time there that he learned about the tradition of washing hair with the flower bulbs and juice that was squeezed directly from awapuhi plants. He went on to discover that Native Hawaiians had used the fragrant juice of the awapuhi plant, also known as “shampoo ginger,” to soften and condition their skin and hair for centuries.
Captivated by awapuhi’s healing powers, he and co-founder John Paul DeJoria, established an awapuhi farm in Pa’auilo, Hawaii in 1983 to produce the plant for use in their line of hair care products. The facility is completely off the grid, powered by solar energy and uses captured rainwater as its water source.
All of the awapuhi used in our products is grown there today. It is hand-harvested and placed in a passive-solar dehydration shed where heat from the sun slowly dries the roots. Once dry, the roots are ground into a fine powder and sent to our state-of-the-art Product Innovation Center (PIC) in Santa Clarita, California for production.
PAUL MITCHELL® ORIGINALS
The original line of products formulated with Hawaiian awapuhi in the ’80s still exists today. Find the plant’s supreme moisturizing benefits for all hair and skin types in Paul Mitchell® Awapuhi Shampoo™, Paul Mitchell® The Conditioner™ and Paul Mitchell® Awapuhi Moisture Mist®.
BORN IN HAWAII. MADE FOR LUXURY.
Today, tradition meets technology with proven hair care systems that use innovative blends featuring Hawaiian awapuhi extract to transform hair at the deepest levels in the luxurious Awapuhi Wild Ginger® collections below.
Repair and replenish hair with the Repair Collection from Awapuhi Wild Ginger®. This line of rich shampoos and intensive conditioners contains the exclusive KeraTriplex® technology to repair and rebuild dry, fragile strands. Awapuhi extract balances moisture for shiny, manageable and healthy-looking hair.
Discover the secret to silky-soft, shiny hair with the Hydrate Collection from Awapuhi Wild Ginger®. Infused with HydraTriplex™ Complex, this line of hydrating hair care products instantly transform hair with deep hydration, supreme softness and glass-like shine without the weight.
The modern, high-performance hair styling products in the Awapuhi Wild Ginger® Style Collection feature exclusive KeraTriplex® technology to protect hair while locking in style with the hydrating and restorative benefits of awapuhi extract.
INDULGE IN ALOHA AT THE SALON
You’ll also find Hawaiian awapuhi in our two treatments. Visit a salon for a transformative Awapuhi Wild Ginger® HydraTriplex™ Treatment or KeraTriplex® Treatment.
Learn more about our Awapuhi Wild Ginger® Collection here.