I am a fan of Paul Mitchell ("PM") products and have been using them for over 30 years. Over the years, I've used 7 other PM shampoos and recently discovered Heavy Hitter. I was searching for a shampoo that did not contain Cocamidopropyl Betaine (aka Coco-Betaine), Salicylic Acid (aka willow tree bark), or Benzyl Salicylate (an ester derived from Salicylic acid as these all cause my scalp to itch severely. In the past, I would look for shampoos that stated they were volumizing or added body. In looking at the ingredients, I found that those types of shampoos contained one of the ingredients that was causing my scalp itch. I wash my hair daily and after 2 days, my scalp itch was gone and I noticed that my hair has more fullness and body than it's ever had before. Another added bonus is that my hair color lasts longer. I do not know why you market this as a men's shampoo because it is fantastic and I had difficulty finding it in Ulta because they put in the men's section of the store instead of with all the other PM products. If the men's classification is based on the cedar scent, I suggest you make the same exact formula and just switch the cedar scent for an apple or citrus scent. Bottom line - this shampoo is the BEST so please don't ever stop making it!