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Our commitment always has been, and will be, to support the success of salon professionals. In 2007, our co-founder, John Paul DeJoria, signed a 360-year trust that ensures we'll remain a family operated, independent pro beauty company that stays true to our original promises. From robust hair color offerings and unmatched wet line products to ever-expanding education and business resources, pros can count on us for everything needed to thrive.
At JPMS, we lead with heart—but it’s you, the stylist, who brings our products to life. To our JPMS family: thank you for choosing us as your partner. This is our love letter to you.
Level up your skills anytime, from anywhere in the world. We offer virtual classes, artistic inspiration and eLearning courses 24/7/365, plus exciting in-person classes and events around the globe. Join our pro community and see why our education offerings are second to none.
Create unforgettable guest experiences. Boost client loyalty. Grow revenue in every area of your business. We've created an extensive library of resources—from social media tips to salon merchandising support—and it's right at your fingertips.
For more than 45 years, we have understood the value of legendary education. Our award-winning artists drive the creative evolution of JPMS. Meet the visionary team of specialized educators and artistic directors who are committed to being the authority in education.
Global Education Director
@colincaruso
Global Education Director Colin Caruso is a visionary innovator, leader and educator who has shaped the industry for over 20 years. From leading CARU Salon in Hoboken to developing advanced color education and products, his passion and expertise continue to inspire professionals worldwide.
Artistic Director
@danieljosephmuldoon
Artistic Director DJ Muldoon brings three decades of expertise and a passion for education that has shaped the industry. A master haircutter and global educator with a massive industry following, DJ is celebrated for simplifying techniques and inspiring creativity through knowledge.
Artistic Director
@thepaulaperalta
Paula Peralta, Artistic Director and a leading expert in curly hair and hair color, is dedicated to creating education that celebrates all textures and types. Known for her dynamic style and global influence, Paula inspires professionals worldwide through innovative education and a powerful social media presence that connects and empowers the beauty community.
Editorial Director
@noogiethai
Noogie Thai, Editorial Director and a two-time Emmy Award-winning hairdresser, is celebrated worldwide for his visionary approach to session styling and editorial artistry. From avant-garde creations to commercial work, Noogie inspires professionals globally through hairstyling education and mentorship that fuels creativity without limits.
Meet the visionary team of unparalleled stylists and ambassadors dedicated to the industry and their craft.
Artistic Ambassador
@theorlandosalon
Orlando Rodriguez is a dynamic salon owner, educator, and JPMS Artistic Ambassador known for his bold personality, creativity and industry expertise. From launching The Orlando Salon in Houston to inspiring thousands through hair color, styling, business education and social media, he’s redefining artistry and empowering others to chase their dreams.
Education Ambassador
@esanmartin_
Manny San Martin brings more than 25 years of experience to the professional beauty industry. A graduate of the Vidal Sassoon Academy, he has built a diverse career that includes serving as a platform artist for both John Paul Mitchell Systems and the Wella Company. Manny has spent much of his career as a cosmetology and barbering instructor, shaping the next generation of professionals with his deep technical expertise and authentic passion for education.
Artistic Ambassador
@abstracthairartistry
Chelsea Shields, Artistic Ambassador and Salon Suite Owner, brings over two decades of salon experience and a passion for empowering professionals through haircutting and hair color education. From leading product launches and creative collections to inspiring stylists worldwide, she continues to shape the industry with innovation and mentorship.
Artistic Ambassador
@cuomo_cromeans
Mary Cromeans, Artistic Ambassador and the co-owner of A Robert Cromeans Salon in San Diego, is known for her innovative approach to professional hair color, and styling. Passionate about elevating the industry, she empowers salon professionals worldwide with creative techniques and proven business systems to grow their salon business.
Artistic Ambassador
@heatherjwalter
Heather Hobbs Walter, Artistic Ambassador and owner at Salon EXP, combines her creative artistry with sharp business acumen to deliver exceptional hair color education. As the founder of Salon EXP, she inspires professionals through personalized color techniques and a commitment to continuous learning that elevates the industry.
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