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Discover exclusive looks and must-have product pairings to carry you from morning light to golden hour—brought to life by the legendary Cali girl, Paris Hilton.

california cool

california cool

GET PARIS’ soft waves
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Surf, Sun, Style, Repeat

Surf, Sun, Style, Repeat

GET PARIS’ BEACHY TEXTURE
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Palm trees desktop background image
Palm trees mobile background image

Golden Hour, Every Hour

Whether you're a bright blonde, highlighted brunette or beautifully in-between, get that-just-left-the-beach brilliance.

For All Blondes

Repair meets radiance.
Forever Blonde
Forever Blonde Conditioner
Forever Blonde Leave-In Treatment Spray
Forever Blonde Purple Shampoo

For Light to Dark & Highlighted Blondes

Keep your cool with our violet-tinted essentials.
Platinum Blonde + Platinum Plus
Platinum Blonde Violet Conditioner
Platinum Blonde Violet Shampoo
Platinum Plus Deep Violet Shampoo
Platinum Plus Violet Toning Drops

Blonde, Brunette, Red or Rainbow

All colors, all confidence.
Color Protect
Color Protect Conditioner
Color Protect Locking Spray
Color Protect Shampoo
SUMMER HAIR, DON’T DESPAIR

SUMMER HAIR, DON’T DESPAIR

THESE MULTITASKERS HAVE YOU COVERED
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VOLUME UP, FRIZZ DOWN

VOLUME UP, FRIZZ DOWN

SUMMER STYLERS FOR SUNRISE TO SUNSET
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Paris
Hilton

An American Media Personality, Entrepreneur & Socialite

Paris Hilton is a media personality and entrepreneur who gained fame through reality TV in the early 2000s. She has developed a successful brand across fashion, music and business, including a fragrance line.

As a member of the hotelier family, Paris is also known for her philanthropy and involvement in pop culture, with her signature blonde hair recognized worldwide.

Introducing the pros behind Paris' iconic looks! Celebrity colorist Tauni Dawson perfected her signature blonde, while celebrity stylist Justine Marjan created the season’s hottest looks that make Paris shine.
Introducing the pros behind Paris' iconic looks! Celebrity colorist Tauni Dawson perfected her signature blonde, while celebrity stylist Justine Marjan created the season’s hottest looks that make Paris shine.

The Summer Hair Dream Team

Introducing the pros behind Paris' iconic looks! Celebrity colorist Tauni Dawson perfected her signature blonde, while celebrity stylist Justine Marjan created the season’s hottest looks that make Paris shine.

Justine Marjan, Celebrity Hairstylist + Brand Ambassador

Justine
Marjan

Celebrity Hairstylist + Brand Ambassador

Known for her trendsetting work with A-list talent and nearly two decades of experience in the industry, Marjan has become one of today’s most influential hairstylists. Splitting her time between LA and NY, she has led backstage teams at major fashion weeks, launched a successful line of hair accessories, and most recently co-founded Highlight Artists in 2024 to mentor and support the next generation of creatives.

@justinemarjan

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Tauni Dawson, Celebrity Colorist + Pro Partner

Tauni
Dawson

Celebrity Colorist + Pro Partner

Tauni Dawson is an LA based hairstylist who specializes in effortless, dimensional color and seamless extensions. Known for her eye for detail and soft, natural-looking transformations, she creates hair that looks lived-in and luxurious. Her approach is warm, collaborative and focused on enhancing each client’s individual style.

@taunidawson

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Every Blonde
Needs A Pro

Iconic California blonde doesn’t just happen—it takes a trained professional to create the perfect shade for every hair type.

FIND A BLONDING EXPERT NEAR YOU

SUMMERTIME & THE SLIVING IS EASY

Follow our iconic collab @PaulMitchell