Ultimate Color Repair® harnesses the reparative power of quinoa to lock in hair color, restore luster and reverse the signs of damage. Discovered by the Incas thousands of years ago, quinoa is an ancient grain rich in amino acids that penetrate hair and bond like a magnet, creating a protective shield.Shop
Untreated before Ultimate Color Repair
Treated cuticle after Ultimate Color Repair
Forever Blonde products are powered by exclusive KerActive protein that "hugs" the hair to help repair damage, while safflower oleosomes replensih lost moisture and seal the cuticle. The result is stronger, healthier hair with long-lasting hydration and shine.Shop
Exclusive KerActive protein “hugs” the hair to help repair damage.
Conditioners and safflower oleosomes deliver rich plant oils to replenish lost moisture and nutrients.
KerActive penetrates the hair shaft to help rebuild, while safflower oleosomes deliver moisture and seal the cuticle.
The result is stronger, healthier hair with long-lasting hydration and shine.
In 1980, two friends were inspired to create a company that would offer luxurious hair care at an affordable price. With just $700, John Paul DeJoria and Paul Mitchell launched a revolutionary hair care system featuring three products. More than 35 years later, Paul Mitchell® offers more than 75 products that are available around the world.Read more