Our Forever Blonde favorites are infused with vegan KerActive protein to nourish and protect blonde hair for 75% more condition.* Platinum Blonde essentials, including our popular purple shampoo, are formulated with violet pigments to cool brassy tones and intensify shine. Get everything you need to keep blonde hair looking light, bright and healthy.
*When using Forever Blonde Shampoo, Conditioner and Leave-In Treatment Spray, as compared to untreated hair. Results based on testing by an independent, third-party laboratory.