Platinum Blonde Purple Shampoo
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Gentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine.
Made Without Gluten
Ideal for Color-Treated Hair and Naturally Light Hair Colors.
Refreshing cucumber melon scent with soft floral notes.
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The ingredients listed on this website are for US consumers.
Ingredients are subject to change. Should you have any concerns, please review the ingredients listed on the purchased product before use. Questions: Please contact customer service at 800.793.8790.
Why it's so cool...
The purple pigments help neutralize yellow and orange tones, cooling brassiness and eliminating warmth.
Using purple shampoo is a key step in maintaining lightened hair and can be used on blondes of all kinds, even darker shades with highlights and balayage, to eliminate brassiness and increase vibrancy.
Why Does Everyone Love These Products?
“Purple shampoos can be very drying but not with this one! I love it!”
"Purple shampoos can be very drying but not with this one! I love it!"
"It makes my hair bright and shiny!"
"Love the way this product keeps my color fresh."
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