Gentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine.
Color Safe
Vegan
Paraben Free
Gluten Free
Ideal for Color-Treated Hair and Naturally Light Hair Colors.
Refreshing cucumber melon scent with soft floral notes.
Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, follow with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.
The purple pigments help neutralize yellow and orange tones, cooling brassiness and eliminating warmth.
Using purple shampoo is a key step in maintaining lightened hair and can be used on blondes of all kinds, even darker shades with highlights and balayage, to eliminate brassiness and increase vibrancy.
For best results, follow with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.
“Purple shampoos can be very drying but not with this one! I love it!”
"Purple shampoos can be very drying but not with this one! I love it!"
"It makes my hair bright and shiny!"
"Love the way this product keeps my color fresh."
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