Platinum Blonde Shampoo

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20 Reviews Add Your Review

$15.00

Cools Brassiness • Eliminates Warmth

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Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell^®. This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a violet-tinted, color-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine.

Learn More

Color Safe

Vegan

Paraben Free

Gluten Free

Details

How To Use

Hair Type

Ideal for Color-Treated Hair.

Fragrance

Refreshing cucumber melon scent with soft underlying notes of violet and water flower.

Stylist Tip

Use weekly to keep icy blondes looking cool and eliminate gold or yellow tones.

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, use with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.

20 Reviews

Write a Review

Rating
100%

Posted by Nerissa at Feb 16th, 2020

The Best

I have my hair dyed bleach blond/almost white, but after a trip to the salon my roots came out YELLOW, like corn! My hair dresser recommend this product and it worked magnificently. I saw an immediate improvement with the yellow and over time (maybe a month or so) it has almost eliminated the problem entirely. Highly recommend this product. It also leaves your hair feeling nice and healthy, everything I could hope for in a shampoo for fake blonds!
Rating
100%

Posted by Maureen at Feb 16th, 2020

PLATINUM BLONDE SHAMPOO

I have naturally white hair since 16 and have used various purple shampoos. I can use this shampoo every day and not get purple hair. It makes my hair brite and shiny!
Rating
100%

Posted by Wendy at Feb 16th, 2020

Platinum Blonde Shampoo

LOVE all these products. I can not believe how much better my hair feels and how the products have restored my hair to feeling fuller and thicker! Love the way this product keeps my color fresh.
Rating
100%

Posted by Kaitlin at Feb 16th, 2020

Amazin

One of my FAVORITE PM products!! It helps keep my hair from getting orange/brassy! I leave it on for ever!! Haha
Rating
100%

Posted by phyllis evans at Feb 16th, 2020

Platinum blonde shampoo

Lovely shampoo. Tones and brightens my naturally white hair well. Best of all it is not harsh and drying like so many purple shampoos. This is the best! Hair looks and feels amazing. An added bonus, no heavy nasty smell either!
Rating
100%

Posted by Jennifer at Feb 16th, 2020

Amazing

My favorite purple shampoo! It can be a little bit drying so I also use the forever blonde shampoo & conditioner. Sometimes I even mix the 2 shampoos together. Great products! I will use them forever and ever :)
Rating
100%

Posted by Sandra Butler at Feb 16th, 2020

best shampoo for light gray hair

Best shampoo for gray hair
Rating
100%

Posted by Judy Norton at Feb 16th, 2020

Graying hair

Best shampoo for graying hair. Hair has lots of shine and soft body.
Rating
100%

Posted by magolashiffer at Feb 16th, 2020

i love the shampo

paul you the best thank for this shampoo magolita
Rating
100%

Posted by Victoria H Mackin at Feb 16th, 2020

Platinum/Forever Blonde System

The best product line for blondes...bar none. I have tried every product out there, and nothing can beat it!
Rating
100%

Posted by Kaitlin at Feb 16th, 2020

Amazin

One of my FAVORITE PM products!! It helps keep my hair from getting orange/brassy! I leave it on for ever!! Haha
Rating
100%

Posted by phyllis evans at Feb 16th, 2020

Platinum blonde shampoo

Lovely shampoo. Tones and brightens my naturally white hair well. Best of all it is not harsh and drying like so many purple shampoos. This is the best! Hair looks and feels amazing. An added bonus, no heavy nasty smell either!
Rating
100%

Posted by Wendy at Feb 16th, 2020

Platinum Blonde Shampoo

LOVE all these products. I can not believe how much better my hair feels and how the products have restored my hair to feeling fuller and thicker! Love the way this product keeps my color fresh.
Rating
100%

Posted by Nerissa at Feb 16th, 2020

The Best

I have my hair dyed bleach blond/almost white, but after a trip to the salon my roots came out YELLOW, like corn! My hair dresser recommend this product and it worked magnificently. I saw an immediate improvement with the yellow and over time (maybe a month or so) it has almost eliminated the problem entirely. Highly recommend this product. It also leaves your hair feeling nice and healthy, everything I could hope for in a shampoo for fake blonds!
Rating
100%

Posted by Maureen at Feb 16th, 2020

PLATINUM BLONDE SHAMPOO

I have naturally white hair since 16 and have used various purple shampoos. I can use this shampoo every day and not get purple hair. It makes my hair brite and shiny!
Rating
100%

Posted by magolashiffer at Feb 16th, 2020

i love the shampo

paul you the best thank for this shampoo magolita
Rating
100%

Posted by Victoria H Mackin at Feb 16th, 2020

Platinum/Forever Blonde System

The best product line for blondes...bar none. I have tried every product out there, and nothing can beat it!
Rating
100%

Posted by Sandra Butler at Feb 16th, 2020

best shampoo for light gray hair

Best shampoo for gray hair
Rating
100%

Posted by Judy Norton at Feb 16th, 2020

Graying hair

Best shampoo for graying hair. Hair has lots of shine and soft body.
Rating
100%

Posted by Jennifer at Feb 16th, 2020

Amazing

My favorite purple shampoo! It can be a little bit drying so I also use the forever blonde shampoo & conditioner. Sometimes I even mix the 2 shampoos together. Great products! I will use them forever and ever :)