Platinum Blonde Shampoo

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$15.00
Cools Brassiness • Eliminates Warmth
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Bring out the best in blonde, highlighted, gray or white hair with Platinum Blonde Shampoo from Paul Mitchell®. This purple shampoo helps cool brassy tones in natural blonde and color-treated hair with a violet-tinted, color-enhancing formula while conditioning ingredients and extracts hydrate hair and intensify shine.

Color Safe

Vegan

Paraben Free

Gluten Free

Hair Type

Ideal for Color-Treated Hair.

Fragrance

Refreshing cucumber melon scent with soft underlying notes of violet and water flower.

Stylist Tip

Use weekly to keep icy blondes looking cool and eliminate gold or yellow tones.

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, use with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.

20 Reviews

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  • Rating
    100%

    Posted by

    The Best
    I have my hair dyed bleach blond/almost white, but after a trip to the salon my roots came out YELLOW, like corn! My hair dresser recommend this product and it worked magnificently. I saw an immediate improvement with the yellow and over time (maybe a month or so) it has almost eliminated the problem entirely. Highly recommend this product. It also leaves your hair feeling nice and healthy, everything I could hope for in a shampoo for fake blonds!
  • Rating
    100%

    Posted by

    PLATINUM BLONDE SHAMPOO
    I have naturally white hair since 16 and have used various purple shampoos. I can use this shampoo every day and not get purple hair. It makes my hair brite and shiny!
  • Rating
    100%

    Posted by

    Platinum Blonde Shampoo
    LOVE all these products. I can not believe how much better my hair feels and how the products have restored my hair to feeling fuller and thicker! Love the way this product keeps my color fresh.
  • Rating
    100%

    Posted by

    Amazin
    One of my FAVORITE PM products!! It helps keep my hair from getting orange/brassy! I leave it on for ever!! Haha
  • Rating
    100%

    Posted by

    Platinum blonde shampoo
    Lovely shampoo. Tones and brightens my naturally white hair well. Best of all it is not harsh and drying like so many purple shampoos. This is the best! Hair looks and feels amazing. An added bonus, no heavy nasty smell either!
  • Rating
    100%

    Posted by

    Amazing
    My favorite purple shampoo! It can be a little bit drying so I also use the forever blonde shampoo & conditioner. Sometimes I even mix the 2 shampoos together. Great products! I will use them forever and ever :)
  • Rating
    100%

    Posted by

    best shampoo for light gray hair
    Best shampoo for gray hair
  • Rating
    100%

    Posted by

    Graying hair
    Best shampoo for graying hair. Hair has lots of shine and soft body.
  • Rating
    100%

    Posted by

    i love the shampo
    paul you the best thank for this shampoo magolita

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