Paul Mitchell

Platinum Blonde Purple Shampoo

$19.50 - $42.00

Purple shampoo for blonde hair banishes brassiness, softens strands and adds shine.

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$19.50 - $42.00
Cools Brassiness • Eliminates Warmth

Gentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine.

Color Safe

Vegan

Paraben Free

Made Without Gluten

Details

Hair Type

Ideal for Color-Treated Hair and Naturally Light Hair Colors.

Fragrance

Refreshing cucumber melon scent with soft floral notes.

How To Use

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, follow with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.

Ingredients + Safety Data Sheets

Click or Tap an ingredient to learn more.

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The ingredients listed on this website are for US consumers.
Ingredients are subject to change. Should you have any concerns, please review the ingredients listed on the purchased product before use. Questions: Please contact customer service at through our Contact Us form.

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Why it's so cool...

The purple pigments help neutralize yellow and orange tones, cooling brassiness and eliminating warmth.

Paul Mitchell model
Stylist Tips

Using purple shampoo is a key step in maintaining lightened hair and can be used on blondes of all kinds, even darker shades with highlights and balayage, to eliminate brassiness and increase vibrancy.

For best results, follow with Platinum Blonde Conditioner and Platinum Blonde Toning Spray.

Why Does Everyone Love These Products?

“Purple shampoos can be very drying but not with this one! I love it!”

"Purple shampoos can be very drying but not with this one! I love it!"

- Angel

"It makes my hair bright and shiny!"

- Maureen

"Love the way this product keeps my color fresh."

- Wendy