Platinum Blonde Purple Shampoo
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Gentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine.
Ideal for Color-Treated Hair and Naturally Light Hair Colors.
Refreshing cucumber melon scent with soft floral notes.
Why it's so cool...
The purple pigments help neutralize yellow and orange tones, cooling brassiness and eliminating warmth.
Using purple shampoo is a key step in maintaining lightened hair and can be used on blondes of all kinds, even darker shades with highlights and balayage, to eliminate brassiness and increase vibrancy.
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