Paul Mitchell

Platinum Blonde Violet Shampoo

From $19.50

Purple shampoo ideal for light to medium blonde, silver, gray or white hair banishes unwanted brassy tones, adds moisture and softens strands.

Size
  • Color Safe
  • Vegan
  • Paraben Free
  • Made Without Gluten
  • Cruelty Free

Gentle enough for daily use, Paul Mitchell Platinum Blonde Violet Shampoo brings out the best in light to medium blonde, silver, gray or white hair. This purple shampoo has a violet tint that eliminates unwanted brassy tones for light, bright hues while conditioning ingredients add moisture and soften strands.

Details

Hair Type
Ideal for Light to Medium Blonde, Silver, Gray or White Hair.

Fragrance
Refreshing cucumber melon scent with soft floral notes.

Environmental Responsibility
Our commitment to reducing our environmental impact is stronger than ever. That's why the new Paul Mitchell packaging is made with post-consumer recycled (PCR) materials,* low-profile caps and labels designed for improved recyclability.**

*Bottles and jars will be 30-50% PCR and tubes will be 25% PCR. Retail sizes only. Excludes pumps and select caps, which are made from virgin materials. **Check your local requirements.
How to use

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. Follow with Platinum Blonde Violet Conditioner.
Ingredients

water (aqua, eau), sodium c14-16 olefin sulfonate, cocamidapropyl betaine, cocamide mipa, glycerin, di-c12-13 alkyl malate, glycol stearate, guar hydroxypropyltrimonium chloride, magnesium nitrate, magnesium chloride, citric acid, tetrasodium edta, sodium hydroxide, methylchloroisothiazolinone, methylisothiazolinone, ext. violet 2 (ci 60730), fragrance (parfum), benzyl benzoate, hydroxycitronellal, benzyl alcohol

The ingredients listed on this website are for US consumers. Ingredients are subject to change. Should you have any concerns, please review the ingredients listed on the purchased product before use.

Questions: Please contact customer service through our Contact Us form.

Complete the Regimen
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<strong>The Best and Brightest</strong>

The Best and Brightest

Gentle enough for daily use, Paul Mitchell Platinum Blonde Violet Shampoo brings out the best in light to medium blonde, silver, gray or white hair.

<em>features +</em> benefits
<em>features +</em> benefits

features + benefits

ADDS MOISTURE AND SOFTENS STRANDS
  • Color-enhancing formula is gentle enough for daily use.
  • Eliminates unwanted brassy tones for light, bright hues.

Complete your Platinum blonde regimen

Step 1: Cleanse

This purple shampoo helps eliminate unwanted brassy tones for light, bright hues.

Step 1: Cleanse

Step 2: Condition

This purple conditioner helps cools brassiness, softens strands and adds shine.

Step 2: Condition

Step 3: Weekly Toning

Powerful purple shampoo delivers 5x more toning power than Platinum Blonde Violet Shampoo.

Step 3: Weekly Toning

Step 4: Custom Toning

Concentrated, intermixable violet toning drops cool warmth and eliminate brassy tones.

Step 4: Custom Toning
Which Shampoo <em>is right for you?</em>

Which Shampoo is right for you?