Platinum Plus Purple Shampoo

Paul Mitchell


$24.00 - $46.00
Cools Brassiness • Eliminates Warmth
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Powerful weekly toning for medium to dark blondes or highlighted blondes. This deep purple shampoo instantly tones and corrects yellow, brassy tones and brightens highlights. For best results, use weekly.

Color Safe


Paraben Free

Gluten Free

Hair Type

Ideal For Medium to Dark Blonde and Highlighted Hair.


Refreshing cucumber melon scent with soft floral notes.

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Wash hands thoroughly. Follow with Platinum Plus Toning Drops and/or the Paul Mitchell® conditioner of your choice. For best results, use weekly.

Aqua (Water, Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Persea Gratissima (Avocado) Oil, Crambe Abyssinica Seed Oil, Calodendrum Capense Nut Oil, Camellia Sinensis Leaf Oil, Phenoxyethanol, Glycerin, Ext. Violet 2 (CI 60730), PEG-150 Distearate, Propylene Glycol, Disodium EDTA, Sodium Sulfate, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum (Fragrance), Benzyl Benzoate.

The ingredients listed on this website are for US consumers.

Ingredients are subject to change. Should you have any concerns, please review the ingredients listed on the purchased product before use. Questions: Please contact customer service at 1-800-793-8790.

More Information

More Information
Size Standard, Liter + Jumbo
Product Type New, Shampoo
Benefits Color Care, Blonde Hair Care
Hair Type Color-Treated Hair
Product Tags New
total_value 0
Activate Phase Out Template? No
Before Before
After After

Features + Benefits

  • 5x more toning power than Platinum Blonde Shampoo to eliminate warmth in medium to dark blonde hair. and highlighted hair.
  • Deep violet pigments instantly correct yellow, brassy tones and brighten highlights.
  • Leaves hair feeling soft, healthy and hydrated.
  • Can be used weekly or when additional toning is desired.
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The Possibilities Are Bright

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