Emma Brooks x Paul Mitchell Clean Beauty

Paul Mitchell Clean Beauty x Emma Brooks

Social Media Influencer, Mental Health Advocate + Our New Clean Beauty Ambassador!

Meet Emma

Sourced by nature. Advanced through technology.

Our formulas are brimming with essential vitamins and minerals, and crafted with the highest level of natural origin without compromising professional performance.

Blending cold-pressed organic botanicals and scientifically crafted ingredients—including hyaluronic acid, peptides and antioxidants—our products create powerful results.

Our Clean Promise

We promise to deliver the clean products you want and the professional results and uncompromising quality you trust, all while prioritizing the health of our planet.

With the Highest Standards and a Long Free From List

*Formulated with conventional and/or organic botanicals.
**Manufacturing of the formulas only. †Excluding select caps/closures. ††Made without SLS, SLES, ALS. ‡Excluding caps/closures. Check your local requirements.

Cultivating Clean Beauty

Our formulas are made with organic botanicals* grown on a biodynamic farm in Italy. This holistic approach to agriculture respects farmland as an integrated, living organism and helps protect our planet.

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The Biodynamic Farm

Paul Mitchell® Clean Beauty is formulated with organic botanicals* that are grown on a biodynamic farm in Italy. This holistic approach to agriculture respects farmland as an integrated, living organism and helps protect our planet.

*Formulated with conventional and/or organic botanicals.

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Crops are planted and harvested following the lunar cycle to retain their full level of moisture and nutrients.

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Plants and animals work together on the farm in a self-supporting cycle, creating a natural ecosystem that reduces environmental impact.

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Void of harsh chemical pesticides or fertilizers, the biodynamic farm uses nutrient-rich herbs and mineral composts to stimulate growth.

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The farm yields clean, powerful ingredients with high levels of nutrients and active compounds.

Conscious Hair Care

Bio-Based Packaging Lifecycle

Our innovative packaging is 90% derived from responsibly farmed Brazilian sugarcane and is 100% recyclable.*

Growing sugarcane for use in bio-plastic offsets carbon dioxide, a leading cause of global warming. Unlike traditional petroleum-based plastic, bio-plastic eliminates more carbon than it emits, making it a carbon-negative packaging solution.

*Excluding caps/closures. Check your local requirements.

Paul Mitchell Clean Beauty lifecycle
crossed arms holding Clean Beauty Anti-Frizz Shampoo and Conditioner bottles a chart mapping the sustainable lifecycle of clean beauty

Style Comes Clean

Complete your clean routine with new stylers powered by clean ingredients.

Style

Good for all hair types.

Our style formulas feature flax seed packed with omega fatty acids and antioxidant-rich ferulic acid. Enjoy a subtle apple scent with notes of lavender, lemon and honey, as these styling essentials help nourish, strengthen and protect hair against external stressors like artificial heat, air-conditioning + pollution.

Volumizing Liquid

Give hair a boost of volume, style memory and shine.

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Heat Styling Spray

Help protect hair during heat styling while adding light hold and natural shine.

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Styling Cream

Soften, smooth and seal hair with this versatile, multi-benefit styling cream.

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Ferulic Acid

A plant-based botanical that provides antioxidants that help protect hair.

Flax Seed

An ancient grain that’s rich in omega fatty acids to help nourish and strengthen hair.

Everyday

Good for all hair types.

Come clean with your daily routine. Infused with succulent aloe vera to soothe and moisturize strands and organic, cold-pressed argan oil to nourish hair with antioxidants for added protection and shine, this everyday regimen leaves all hair types shiny, soft and manageable.

Everyday Shampoo

Use daily for shinier, bouncier hair.

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Everyday Conditioner

Ultra-rich conditioner leaves hair shiny, soft and manageable.

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Everyday Treatment

Lightweight leave-in conditioner nourishes hair and adds hydration for softer, shinier strands.

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Aloe Vera

A botanical long known for its hydrating and skin-soothing benefits.

Argan Oil

Produced from the kernels of Argania spinosa, this plant oil, native to Morocco, is highly concentrated in unsaturated fatty acids, tocopherols and polyphenols, and is renowned for its cosmetic use as Moroccan oil.

Hydrate

Good for dry hair.

Give dry, thirsty hair the moisture it needs. This moisturizing shampoo and conditioner team are infused with organic olive to restore hydration and shine, and oat peptide to rebuild and strengthen hair.

Hydrate Shampoo

Adds moisture and soothes the scalp for softer, healthier and more manageable hair.

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Hydrate Conditioner

Intensely nourishing formula hydrates and restores parched hair for softer, shinier strands.

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Oat Peptide

A plant-based extract derived from oat proteins. It is an excellent film-former on hair, helping to provide strength while conditioning strands.

Olive

Helps lubricate and condition the hair with high quantities of oleic acid, squalene and phytosterols.

Smooth

Good for textured,
frizz-prone hair.

Help frizzy hair chill with products designed to help smooth things over. Enriched with organic, cold-pressed almond oil to soothe and condition hair and hyaluronic acid to provide essential hydration.

Anti-Frizz Shampoo

Smoothes the surface cuticle of the hair and helps calm frizz for silkier, more manageable strands.

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Anti-Frizz Conditioner

Ultra-rich formula helps to soften and smooth hair. Hair feels silky and more manageable with every use.

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Anti-Frizz Treatment

Rich formula helps control frizz and protects against humidity for softer hair that’s easier to style.

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Almond Oil

Produced from the dried kernel of the almond tree, this lightweight nut oil is known to be rich in oleic and linoleic acids.

Hyaluronic Acid

Naturally found in skin and known for its hydrating properties, it can hold up to 1,000 times its weight in water.

Repair

Good for damaged,
brittle hair.

Get fragile, damaged hair on a strengthening routine. These reparative products are formulated with organic amaranth extract to moisturize hair and vegan pea protein to restructure and repair strands.

Repair Shampoo

Helps repair, restore and protect strands for softer, stronger hair.

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Repair Conditioner

Reconstructing formula helps protect hair from physical and chemical damage. Hair is visibly healthier and stronger with every use.

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Repair Treatment

Helps repair weakened hair and restore it back to health. Hair is left soft, shiny and easy to detangle.

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Pea Protein

A natural biopolymer that is derived from the pea plant, a superfood rich in amino acids. Known for adding hydration to hair to help reduce breakage.

Amaranth Extract

Derived from an ancient grain, this small peptide penetrates the hair for improved manageability without weighing it down.

Simply the best

Our Long Heritage of Giving Back + Caring For The Earth

We are committed to a more sustainable future in a number of ways: decreasing the use of virgin plastic, reducing our carbon footprint, sourcing sustainable and ethical ingredients, and minimizing the waste going to landfills. Paul Mitchell® Clean Beauty is the perfect culmination of these eco-conscious commitments.

Learn More About Our Sustainability Pledge