Our Platinum Blonde Shampoo™ is the perfect shampoo for blonde, white and silver-colored hair. Formulated with a touch of violet tint, it gets rid of brassiness while softening strands and adding shine to natural and color-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair with a beautifully soft, healthy shine for gorgeously radiant blonde hair.
Banishes brassiness, softens strands and adds shine in natural and color-treated blondes.
Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.
Conditioning ingredients and extracts hydrate hair and intensify shine.
Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse.