Stéphane Hallaire, President of Reforest’Action (left) and John Paul DeJoria, JPMS Co-Founder and Chairman of the Board (right), planting trees in the Angeles National Forest in California


We are thrilled that, with your help, Tea Tree and Reforest’Action planted 1 million trees in 10 years. We are pledging to plant 1 million more trees to nurture communities and our planet by 2030.

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Trees and forests are critical in preventing biodiversity collapse, addressing issues like droughts and fires, and improving the air we breathe.

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An offset of 360 miles’ worth of CO2 from cars

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4 months of oxygen

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3 animal habitats

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1 hour of work for a local farmer

Our Commitment

Tea Tree and Reforest’Action are proud to have met our goal of planting one million trees this year to help:

  • Offset 359,773,920 miles worth of CO2 from cars
  • Support reforestation projects in Peru and Haiti
  • Benefit local communities through additional revenue sources
  • Protect soil from depletion and erosion caused by deforestation
  • Educate children on the importance of trees and the environment

We are committed to increasing the scale of our tree planting efforts by pledging to plant another one million trees with Reforest’Action, bringing our total to two million trees by the end of 2030. To help track our progress, Tea Tree brand has also joined, a global tree planting movement from the World Economic Forum.

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Fighting Climate Change with Trees

Deforestation is the cause of approximately 15% of greenhouse gas emissions. Over the course of their lifespans, the trees we plant will remove 150,000 tons of CO2 from the atmosphere.

Trees Where They're Needed Most

We have planted trees in these two areas:

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San Martin Province

Home to many plant and animal species, this region has suffered massive deforestation of tropical forests and wetlands.

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Lavial, Jacmel Valley

This has become one of the world’s most deforested countries due to production of charcoal, soil erosion and worsening drought conditions.

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Healing the Earth, Helping People

Reforest'Action works closely with a local research institute in Peru to empower farmers to use their ancestral knowledge to help cultivate new tree growth. They have chosen to plant a variety of trees including Mayan walnut, lemon, capirona, bolaina, mahogany cedar, hevea and bamboo, that will bring many benefits to the local communities.

In Haiti, Reforest'Action is committed to planting cashew nut trees on plots owned by local farmers. Its seed is used in many ways by local communities: in the manufacture of many confectionery and pastry products and to prepare cashew nut butter. This project will provide additional income and food to 1,500 families.

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  • Lemon trees will allow farmers to feed themselves on the fruits produced and sell them on the markets
  • Capirona and bolaina trees will be used to produce construction wood
  • Mahogany cedar will help restore the original forest of the Cordillera Escalera, a portion of the Amazonian forest
  • Hevea will allow the production of natural rubber found in many everyday objects
  • Bamboo will be used to protect river banks and other areas that may be flooded or subject to landslides
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  • Cashew trees will help restore the forest cover, which has suffered massive loss due to the production of charcoal (the population’s main energy source)
  • In addition to helping with reforestation, the cashew tree also serves as a source of income diversification through cashew nut, cashew apple and cashew wood production