A premier men's hair care line featuring innovative hair styling products with a wide range of finishes + holds for easy grooming.

Meet the Men of MITCH


Be inspired by these unique styles and stories.


The Industry Leader
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Care For Your Hair


High-performing ingredients, plus a clean cedar agave scent, make great grooming easy.

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  1. Easy Grooming Guide: Hair Products For Every Guy's Personal Style

    Paste or pomade? Clay or cream? Products got you puzzled? Whether you're high or low maintenance, let your hair reflect your personal style. MITCH and MVRCK have you covered.

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  2. What to Look Forward to When You Visit Your Paul Mitchell Salon Next

    Overdue for a visit to your stylist? (We know our roots don’t lie.) If it’s been a while since you last visited your salon, you may be wondering what to expect when you settle back into your stylist’s chair again.

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  3. California Love: The Amazing State We’re Proud To Call Home

    Headquartered in Los Angeles, California, we have nothing but love for the magnificent Golden State

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