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MITCH

Iron Grip Strong Hold Gel

$20.00

This high hold gel helps bulk up hair and define your style. Lock looks in place with a flake-free finish.

$20.00
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High Hold • Medium Shine

Hair gel helps bulk up hair, adding control and definition to any style. Strong-hold formula washes out easily with shampoo and delivers medium shine without flaking.

Color Safe

Vegan

Paraben Free

Made Without Gluten

Choose Your Impact At no extra cost to you, 1% of every order is donated to a nonprofit of your choice. Add to bag to select.

Hair Type

Ideal for All Hair Types and Textures.

Fragrance

Fresh lemon and aloe.

High-Impact Products, Lower-Impact Packaging

As part of our long-standing commitment to the environment, MITCH is phasing in packaging made from post-consumer recycled (PCR) materials.*

Learn more

*Bottles and jars will be 50% PCR and tubes will be 25% PCR. Retail sizes only. Excludes pumps and select caps, which are made from virgin materials.

  • Apply to damp hair for a more flexible, workable hold. Apply to dry hair for higher hold.
  • On finer hair types, apply a small amount and blow-dry to style for added bulk and thicker-looking hair.
  • On thicker hair, apply to towel-dried hair and style for control and definition.
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Frequently Asked Questions

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What's new with MITCH?

MITCH got an upgrade with a fresh new look and packaging updates* to help simplify styling. Each styler features an on-pack graphic to indicate hold level, making product selection easy. Plus, we're moving three best-selling MVRCK products into the MITCH lineup to deliver unlimited styling opportunities.

*Packaging updates will be phased in throughout 2025, starting with our three new jars.

graphic table for new colors and hold indicators

Is the new MITCH packaging post-consumer recycled (PCR)?

As part of our long-standing commitment to the environment, MITCH is phasing in packaging made from post-consumer recycled (PCR) materials. Jars will be 100% PCR, bottles will be 50% PCR and tubes/tube caps will be 25% PCR.*

*Excludes bottle/jar caps, pumps and closures, which are made from virgin materials.