Image of Paul Mitchell CEO Michaeline Dejoria

OUR PROMISE

Our co-founders said it loud and proud on day one, and we've said it again every day since. Zero animal testing. It’s the right thing to do.

In the very beginning of the company, when John Paul and my father started, they put, 'we do not test on animals' on a bottle. That was unheard of back in the early 1980s. No one did that.”

- Angus Mitchell, Co-owner (1970-2024)

Image of Angus Mitchell