For us, innovation goes far beyond developing forward-thinking products. It's about setting new standards for our industry—and beyond.
Just three years after launching Paul Mitchell, our co-founders looked to the future and competed in the first-ever World Solar Challenge. Teaming up with physicist Jonathan Tennyson, they designed a 19-foot-long racecar covered with 150 solar panels and named it the Mana Lā, which means "Power of the Sun" in Hawaiian. With its aerodynamic design and ahead-of-its-time features, it reached a top speed of 85 miles per hour and was a strong contender in the race. Today, you can find the Mana Lā at the Petersen Automotive Museum in Los Angeles, California.
We're proud to operate our unmatched Product Innovation Center (PIC) in Santa Clarita, California. This in-house lab and 12-chair salon is where our expert chemists and experienced product evaluators formulate, test and perfect each of our products before they reach your hands. In 2022, the PIC welcomed several thousand guests and completed over 600 tests to deliver the latest (and truly greatest) hair care, styling and professional hair color products available.
Our longstanding brands have been recognized as top of the industry by Kline, the authoritative experts of the beauty industry. John Paul Mitchell Systems, including legacy hair care brand Paul Mitchell, has been named the leading brand in professional hair styling in the world*, further cementing our history as a tried-and-true stylist favorite.
- Michaeline DeJoria, CEO of John Paul Mitchell Systems