Image of plastic bottles emptied with sustainability logos
Image of plastic bottles emptied with sustainability logos

Reduce  Virgin Plastic

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We are committed to using less virgin plastic throughout our operations, whether it's for product packaging or packing materials used for shipping.

224 tons of virgin plastic saved <em>across all brands</em>

224 tons of virgin plastic saved across all brands

By transitioning to post-consumer recycled (PCR) plastic, we reduced our use of virgin plastic to the equivalent of 27.3 million 16.9 oz. water bottles.*

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137.7 tons of virgin plastic saved* <em>for Paul Mitchell</em>

137.7 tons of virgin plastic saved* for Paul Mitchell

In 2024, converting select Paul Mitchell bottles to PCR plastic reduced virgin plastic use equal to 16.8 million 16.9 oz. water bottles.**

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21.9 tons of virgin plastic saved* <em>for The Demi</em>

21.9 tons of virgin plastic saved* for The Demi

By transitioning The Demi bottles to 100% PCR plastic and 25% PCR caps, we saved the equivalent of 2.7 million 16.9 oz. water bottles.**

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<em>Featured Partner</em>
Sustainable Packaging Coalition logo

Featured Partner

We are a proud member of the Sustainable Packaging Coalition, which brings together companies in various industries with the goal of making packaging more sustainable. Their mission is to unite sustainability-minded businesses to make real improvements on packaging issues.