Pro Tip

Darker hair colors with highlights or balayage can benefit from Platinum Blonde as well!

Cools Brassiness and Eliminates Warmth

Platinum Blonde

This violet-tinted, color-enhancing hair care system brings out the best in blonde, white and silver hair.

Pro Tip

Darker hair colors with highlights or balayage can benefit from Platinum Blonde as well!

Repairs and Brightens Blonde and Highlighted Tones

Forever Blonde

This trio provides chemically-treated hair intensive nourishment with KerActive protein, safflower oleosomes and macadamia nut oil.

image of the keractive logo
image rendering of the keractive process

Exclusive KerActive protein "hugs" the hair to help repair damage.

image rendering of the keractive process

Conditioners and safflower oleosomes deliver rich plant oils to replenish lost moisture and nutrients.

image rendering of the keractive process

KerActive penetrates the hair shaft to help rebuild, while safflower oleosomes deliver moisture and seal the cuticle.

image rendering of the keractive process

The result is stronger, healthier hair with long-lasting hydration and shine.