Pro Tip
Darker hair colors with highlights or balayage can benefit from Platinum Blonde as well!
Cools Brassiness and Eliminates Warmth
Platinum Blonde
This violet-tinted, color-enhancing hair care system brings out the best in blonde, white and silver hair.
Pro Tip
Darker hair colors with highlights or balayage can benefit from Platinum Blonde as well!
Repairs and Brightens Blonde and Highlighted Tones
Forever Blonde
This trio provides chemically-treated hair intensive nourishment with KerActive protein, safflower oleosomes and macadamia nut oil.


Exclusive KerActive protein "hugs" the hair to help repair damage.

Conditioners and safflower oleosomes deliver rich plant oils to replenish lost moisture and nutrients.

KerActive penetrates the hair shaft to help rebuild, while safflower oleosomes deliver moisture and seal the cuticle.

The result is stronger, healthier hair with long-lasting hydration and shine.