Image of model with blonde hair alongside new Paul Mitchell Platinum Plus Shampoo and Toning Drops. The Paul Mitchell Platinum Plus logo is overlaid.

Blonde Has Never Looked So Beautiful!

The Paul Mitchell® Blonde Collection now has a perfect toning option for every shade of blonde and highlighted hair. Reach for our original Platinum Blonde Shampoo for light blonde, silver, gray and white hair, or choose NEW Platinum Plus Shampoo for 5x the toning power on medium to dark blonde hues and highlights. Both instantly correct yellow, brassy tones for lighter, brighter blondes.

NEW Platinum Plus Toning Drops offer even more toning control in between salon visits. Guests can add them to their favorite Paul Mitchell® shampoo, conditioner, treatment or styler at home to instantly cool brassiness and eliminate warmth.

Learn More
Image of a hand holding our new Paul Mitchell Platinum Plus Toning Drops overlaid with a badge that reads 'NEW'

A Perfect Option For Every Blonde

Who It's For
Key Attributes
Image of Paul Mitchell Platinum Plus products
Platinum Plus
  • Platinum Plus Shampoo is ideal for medium to dark blonde and highlighted hair
  • Platinum Plus Toning Drops are great for any blonde shade, highlighted, silver and gray hair
  • Deep purple shampoo instantly tones color and neutralizes brassiness
  • Customizable Toning Drops can be added to shampoos, conditioners, treatments and stylers
  • Boosts brightness after just one use
  • Hydrates and helps improve manageability
  • Leaves hair feeling soft and healthy with beautiful shine
Image of Paul Mitchell Platinum Blonde products
Platinum Blonde

Naturally light, silver, gray or white hair

  • Cools brassiness and eliminates warm tones
  • Gentle enough for daily use
  • Violet tint eliminates brassy and yellow tones
  • Provides deep hydration
  • Intensifies shine
Image of Paul Mitchell Forever Blonde products
Forever Blonde

Blonde hair that needs nourishment and repair

  • KerActive protein provides intensive nourishment
  • Gentle formulas for fragile, chemically treated hair
  • Repairs and seals the hair cuticle
  • Helps to brighten hair
  • Provides intense hydration