We’re celebrating forty years of serving the professional beauty industry with salon-quality hair products and styling tools through our family of brands, including Paul Mitchell®, MITCH®, Awapuhi Wild Ginger®, Tea Tree, Paul Mitchell® Pro Tools™, Neuro®, Neon™, MarulaOil and MVRCK®. We were the first professional hair care company to take a stand against animal testing and continue our strong commitment to giving back, supporting a wide range of philanthropic causes, both domestically and internationally.
In 1980, two friends were inspired to start a company that would support the success of hairdressers and provide luxury hair care at an affordable price. With just $700, John Paul DeJoria (left) and Paul Mitchell (right) launched a revolutionary hair care system featuring three products. This is our story.