This Is Our Story

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Professional hairstylist working on models hair Stylists First
Our President Jason Yates and CEO Michaeline DeJoria Our Leaders
Curling iron is use Paul Mitchell Schools
Image of waterfall in Hawaii Sustainability
Our Awaphi Farm in Hawaii Awapuhi Farm
Michaeline DeJoria holding a white rabbit against a pink background Cruelty Free
Giving Back
Close-up smear image with yellow background Innovation
<em>Creating the highest quality products, </em><strong>no compromises</strong><em>.</em>

Creating the highest quality products, no compromises.

Advocating against animal testing, because we keep our promises. Positively impacting people and the planet, our greatest resources of all.

As the largest family-owned pro hair care brand, 45 years and counting, we’re building a legacy with our passion for hair and a whole lot of heart.

Black and white image of Paul Mitchell students

Helping to Shape the Future

In 2000, Paul Mitchell Schools started with just one location. Today, Paul Mitchell Schools is over 100 locations strong—and growing. If you have a passion for the beauty industry and are looking to start a career in beauty, learn more about becoming a part of the Paul Mitchell School community!

Be part of something big
<em>We're the OG pro beauty startup</em>

We're the OG pro beauty startup

It was 1980 when hairstylist Paul Mitchell and businessman John Paul DeJoria teamed up to start a beauty company unlike anything our industry had ever known. With their shared vision, a trailblazing spirit and $700 between them, they founded Paul Mitchell®.

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<em>Hawaiian roots since 1983</em>

Hawaiian roots since 1983

Our signature awapuhi ingredient is harvested on our very own farm in Hawaii.

About the Farm
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Two people wearing sunglasses in a black and white photo.
"There are people that see things early, and that was a gift that Paul had. I believe he was a trendsetter, not only in the fashion and the hair industry, but in what's important in the world."

- Jeanne Braa, Original Artistic Director + Distributor

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Black and white image of John Paul and Michaeline DeJoria sharing a sentimental moment
"John Paul always had a knack for knowing what's relevant and how he can do it, and it didn't matter what anyone else thinks. He wasn't, and still isn't, afraid to take chances. If he believes in something, we all believe in it."

- Brenda DuVal, Senior Vice President, Research + Development

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"I was with Paul and John Paul when they said, 'As soon as we start to make money, we're going to give back.' That was the sincere way in which they planned to run their company, and they did exactly that."

- Diane Quincy, Original Distributor Principal

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Four people posing together in a casual setting with dark background
"As soon as I got to Paul Mitchell, I quickly found out the most important part of our company was to support, honor and help the professional beauty industry, especially the stylist and salon owner. That continues today."

- Luke Jacobellis, Former President + CEO

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Image of our co-founders John Paul and Paul Mitchell
"In the early days, you know what it was about John Paul and Paul's leadership that struck me most? They always had fun, and they were always helping people, lifting them up."

- Sheila Gomez, SGI CEO + Artistic Director

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John Paul Mitchell Systems banner with black and white headshots of people while Paul Mitchell speaking on stage.
"In 1982, I was in beauty school and Paul, John Paul and Jeanne Braa came in to do a hair show. Those three individuals changed my life that night. I knew I found my circle."

- Stephanie Kocielski, Vice President, Key Customers

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Woman sitting in a chair in an office setting with posters on the wall.
"The most precious moment of my career was meeting Paul Mitchell. I patterned my entire career after his philosophy."

- Connie Warren Lang, Original Master Associate + Distributor Principal

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Paul Mitchell holding one of the original sculpting foam bottles in front of his eyes
"I got the opportunity to open one of the first Paul Mitchell Schools, and I will never forget that moment. I said, 'Paul Mitchell will change my life.' It's so much more than a brand name."

- Tina Black, Paul Mitchell School + Salon Owner

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Man in a suit holding two children outdoors with a garden background
"We've been a Paul Mitchell distributor since the early '80s with our father. We have grown with Paul Mitchell. It's been an illustrious career."

- Tyler, Kerry + Lauren Sullivan, Sullivan Beauty

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Professional hairstylist using shears on a model
"Everything we did in the first 40+ years has paid off, but it's the next 40 years that are going to make the biggest difference in the beauty industry."

- Robert Cromeans, Global Artistic + Business Director

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<em>Good Fortune</em>

Good Fortune

Our co-founder John Paul DeJoria's inspirational rags-to-riches success story exemplifies the American Dream. From living on the streets of Los Angeles and selling encyclopedias door to door to becoming the co-founder of our global beauty brand, he has defied the odds to achieve success and share his success with others. In 2016, he took to the big screen to share his story.

Watch The Documentary