Thanks to our partnership with TerraCycle, from 12/21/2023 to 6/7/2024, 62,260 pounds of plastic were diverted from the landfill and converted into PCR to be reused again, helping to create a circular economy.
Green Circle Salons is the industry's first sustainable salon solution dedicated to fighting beauty waste and climate change. Currently, 199 JPMS partner salons are Green Circle Certified, including our own Product Innovation Center which recycled 353 pounds of beauty waste in 2023. Green Circle helps salons offset their emissions and recover up to 95% of their beauty waste, including hair clippings, foils and color tubes.
Through our program with Homeboy Industries, 1,406 pounds of returned hair tools and e-waste were diverted from the landfill in 2023. Homeboy is an R2 Certified non-profit social enterprise that provides jobs to people who face systemic barriers due to previous gang involvement or incarceration.
In a sizable shift for our corporate operations, we are removing nearly all plastics from the materials used for shipping and fulfillment. Instead, our Distribution Center uses recyclable mailers, craft paper made from recycled fiber, and water-activated tape that enhances the materials' curbside recyclability.
We proudly partner with Homeboy Electronics Recycling, an award-winning social enterprise that provides quality jobs to people who face systemic barriers due to previous gang involvement or incarceration. As one of the few R2 (Responsible Recycling), ISO 14001, ISO 45001 and B Corp™ certified companies in the world, Homeboy is committed to using the highest standards for electronics recycling, while providing on-the-job training and employment to people who have challenges gaining employment after being incarcerated or gang affiliated.