REGENERATIVE ROOTS

PCR Packaging

We have increased our use of PCR to 243.8 tons, which is 40% of our plastic footprint, resulting in a significantly reduced environmental impact.^*

We are on track to meet or exceed our goal of 50% PCR across all brands by 2025.

^*Excludes pumps, caps, closures, professional color products, Clean Beauty (bio-based), sample packs, products made by distributors, seasonal hair and sun products. Average calculated via total mass PCR %. Environmental impact includes fossil fuel use (GJ deprived), GWP (ton CO2 eq) and water consumption (m3 world-eq). Trayak third-party report, 2022 full year data.

Bio-Based Packaging

Our Paul Mitchell Clean Beauty features innovative, recyclable^* bio-based packaging that is 90% derived from responsibly farmed Brazilian sugarcane.^** Growing sugarcane for use in bio-plastic offsets carbon dioxide, a leading cause of global warming. Unlike traditional petroleum-based plastic, bio-plastic eliminates more carbon than it emits, making it a carbon-negative packaging solution.

^*Excludes pumps/caps/closures. Check your local requirements. **Excludes pumps/caps/closures. Also excludes Color Depositing Treatment tubes, which are made from 95% post-consumer recycled aluminum.

Less Plastic in Caps

Our Paul Mitchell Clean Beauty products feature a low-profile cap that uses 46% less plastic* than a standard lid.

*Compared to the standard Paul Mitchell

No Retail Plastic Bags

By switching from plastic retail bags to partially recycled paper, we have eliminated 13.3 tons of plastic production annually.

Climate Neutrality

Our ultimate goal is to reach climate neutrality across our operations by 2050. We're currently in the early stages of developing a climate strategy that includes measuring and reducing our greenhouse gas (GHG) emissions.

One Million Trees Planted and Counting

Regenerating the world's forests is one of the best tools we have against climate change. We are pleased to announce that, with your help, Tea Tree and Reforest'Action have met our goal of planting one million trees, which is expected to remove 150,000 metric tons of CO2 from the atmosphere during their lifetime.

We are committed to increasing the scale of our tree planting efforts by pledging to plant another one million trees with Reforest'Action, bringing our total to two million trees by the end of 2030. To help track our progress, Tea Tree brand has also joined 1t.org, a global tree planting movement from the World Economic Forum.

One mature tree over its lifetime:

• 150 kg of CO2 stored by the trees over 30 years
• Creates 3 animal habitats
• Generates 4 months of oxygen
• Creates 1 hour of work for a local farmer

Predominantly Solar-Powered Distribution Center

Solar panels on our Global Distribution Center in Santa Clarita, California, provide nearly 64% of the energy needed to run the building during working hours. In 2022, this saved 4,251,769 pounds of CO2 emissions, the equivalent of 32,125.96 trees planted.^*

^*Based on monitoring by SolarEdge.

Carbon Neutral Manufacturing

Paul Mitchell Clean Beauty formulas are manufactured using a combination of renewable energy sources (such as water power) and non-renewable sources which are then offset to be carbon neutral.

Carbon Offset Corporate Travel

We're committed to offsetting carbon from all corporate travel (flights, hotels, mileage) through our partnership with TerraPass™, ensuring all JPMS™ business travel is carbon neutral.^*

We work with TerraPass™ to Reduce Emissions from Deforestation (REDD+) offsets exclusively, with supported projects in Colombia and Peru. REDD+ focuses on conservation projects and the role of conservation to reduce deforestation in communities, sustainable forest management and the enhancement of forest carbon stocks in developing countries.

^*U.S. corporate offices, innovation and distribution centers. Carbon offsets purchased from Just Energy Advanced Solutions LLC dba Terrapass. Offset Registry: Verra (VCS). Project ID: 2650, Reduced Emissions from Deforestation and Degradation in Keo Seima Wildlife Sanctuary. Project Type: Agriculture, Forestry and Other Land Use (AFOLU) under the Reduced Emissions from Deforestations and Degradation (REDD+) project category. Offsets purchased were derived from an avoided emission. Timeline: Jan. 1, 2010 – Dec. 31, 2069. Emission Reduction or Removal started in 2012 with 400,000 tCO2e. 1.7 mT annual est. mT reduced during verification. Site location: Mondulkiri Province, Cambodia. Protocol: VM0015 Methodology.

Carbon Neutral Shoots

JPMS™ JPMS takes several measures each year to enhance the sustainability of our photo shoots. During 28 production days in 2023, we were able to:

• Divert 39% of trash generated on set to recycling or green waste (composting).
• Offset 16 tons of CO2 created during production (travel, venue and meals) via carbon credits.
• Avoid 315 plastic water bottles by using bottle-less water service.​

^*JPMS US only, excludes JPMS Italy photo shoots. Excludes third party travel. Carbon offsets purchased from Just Energy Advanced Solutions LLC dba Terrapass. Offset Registry: Verra (VCS). Project ID: 1650, Reduced Emissions from Deforestation and Degradation in Keo Seima Wildlife Sanctuary. Project Type: Agriculture, Forestry and Other Land Use (AFOLU) under the Reduced Emissions from Deforestation and Degradation (REDD+) project category. Site location: Mondulkiri Province, Cambodia. Protocol: VM0015 Methodology.

Hybrid Fleet Vehicles

We have transitioned our entire US fleet of company cars to hybrid electric, with the goal of saving fossil fuels and carbon emissions.

Carbon Neutral Shipping

We're excited to announce that we are now offsetting the carbon emissions from all of our product shipping^*, including all:

• Customer orders placed on PaulMitchell.com and shipped nationwide
• Products shipped to distribution centers within the U.S.
• Products shipped to JPMS™ international distribution center
• Mailers, training and merchandising items

We work with TerraPass™ to Reduce Emissions from Deforestation (REDD+) offsets exclusively, with supported projects in Colombia and Peru. REDD+ focuses on conservation projects and the role of conservation to reduce deforestation in communities, sustainable forest management and the enhancement of forest carbon stocks in developing countries.

^*U.S. corporate offices, innovation and distribution centers. Carbon offsets purchased from Just Energy Advanced Solutions LLC dba Terrapass. Offset Registry: Verra (VCS). Project ID: 1650, Reduced Emissions from Deforestation and Degradation in Keo Seima Wildlife Sanctuary. Project Type: Agriculture, Forestry and Other Land Use (AFOLU) under the Reduced Emissions from Deforestation and Degradation (REDD+) project category. Site location: Mondulkiri Province, Cambodia. Protocol: VM0015 Methodology.

Carbon Neutral Employee Commute

In our continued effort to offset carbon emissions we create as a business, we are now offsetting all U.S. employee daily commutes to and from work.* This includes the miles driven by every staff member at our two corporate offices as well as the Field Sales Team.

We work with TerraPass™ to Reduce Emissions from Deforestation (REDD+) offsets exclusively, with supported projects in Colombia and Peru. REDD+ focuses on conservation projects and the role of conservation to reduce deforestation in communities, sustainable forest management and the enhancement of forest carbon stocks in developing countries.

^*U.S. corporate offices, innovation and distribution centers. Carbon offsets purchased from Just Energy Advanced Solutions LLC dba Terrapass. Offset Registry: Verra (VCS). Project ID: 1650, Reduced Emissions from Deforestation and Degradation in Keo Seima Wildlife Sanctuary. Project Type: Agriculture, Forestry and Other Land Use (AFOLU) under the Reduced Emissions from Deforestation and Degradation (REDD+) project category. Site location: Mondulkiri Province, Cambodia. Protocol: VM0015 Methodology.

Carbon Neutral Electricity

In line with global emissions reductions strategies, we are offsetting the carbon emissions from the electricity used at our U.S. corporate offices.

We work with TerraPass™ to Reduce Emissions from Deforestation (REDD+) offsets exclusively, with supported projects in Colombia and Peru. REDD+ focuses on conservation projects and the role of conservation to reduce deforestation in communities, sustainable forest management and the enhancement of forest carbon stocks in developing countries.

^*U.S. corporate offices, innovation and distribution centers. Carbon offsets purchased from Just Energy Advanced Solutions LLC dba Terrapass. Offset Registry: Verra (VCS). Project ID: 1650, Reduced Emissions from Deforestation and Degradation in Keo Seima Wildlife Sanctuary. Project Type: Agriculture, Forestry and Other Land Use (AFOLU) under the Reduced Emissions from Deforestation and Degradation (REDD+) project category. Site location: Mondulkiri Province, Cambodia. Protocol: VM0015 Methodology.

Committed to Cruelty-Free Products and Sourcing

Since our founding in 1980, we have been committed to cruelty-free hair care. In addition, most of our care, color and styling products are vegan. We are working to make 10 of our 12 product lines 100% vegan by 2025.

Vegan Products

In addition to being cruelty-free, most of our care color and styling products are vegan^*. We have met our goal of making 10 out of 12 product lines 100% vegan by the end of 2025.

Our two non-vegan product lines include Awapuhi Wild Ginger^®, which contains keratin protein derived from sheep's wool, and Paul Mitchell^® the color, which is formulated with a more sustainably sourced beeswax.

^*Excludes Forever Blonde Conditioner

Vendor Code of Conduct

We aim to develop transparent, trusting and mutually beneficial relationships with our suppliers who share our values. We expect integrity, fairness and ethics from our valued chain partners worldwide.

We recognize that our suppliers operate in diverse legal and cultural environments worldwide. The JPMS™ Code of Vendor Conduct sets forth the basic requirements we expect of suppliers, including vendors, service providers, independent contractors and consultants, in order to do business with us.

We encourage our partners to go above and beyond these basic requirements and play their role in providing decent work, improving the communities where they operate and protecting our planet. No one person or company can do this alone.

Awapuhi Farm

In 1983 our co-founders established a self-sustaining, solar-powered, organic awapuhi farm in Hawaii—all of the awapuhi used in our products is still harvested there today.

More Responsibly Sourced Tea Tree

We proudly use only 100% Australian tea tree in our product formulations, sourced from a Certified B Corporation farm that was awarded an EcoVadis Platinum rating for its sustainable practices.

RSPO Certified Palm Oil

In 2020 we identified 211 formulations that contain palm oil across our brands. Since then, 194 have been replaced with RSPO-certified palm oil or substitutions that offer comparable performance without the potential environmental impact.

Responsibly Sourced Paper

Wherever possible, we source paper for outer carton or promotional packaging that's verified by the Forest Stewardship Council or other sustainability certifications, to ensure it is made from responsibly sourced wood fiber. In case of unavailability, the second option is to use recycled paper made with de-inked post-industrial recycled fiber.

Beeswax

The beeswax used in Paul Mitchell^® the color is sourced in West Africa, where bees pollinate year-round, so they don't have to store honey for hibernation season. Producing beeswax in this sustainable way also supports local beekeepers and helps preserve our Earth, creating happy bees and healthy biodiversity.

Sustainable Packaging Initiative For Cosmetics (SPICE)

JPMS™ cares about delivering the best performing customer experience while at the same time protecting our planet. We have already started our transition to post-consumer recycled (PCR) packaging to take pressure off our vital resources and reduce waste to landfill.

We are also eliminating single-dose packaging in our hospitality business, re-designing product caps to reduce packaging and eliminating plastic bags for retail use.

But we know there is still much work, and we cannot do this alone. So, we are pleased to have joined the Sustainable Packaging Initiative for Cosmetics (SPICE). The SPICE Initiative brings together industry peers and other stakeholders in a pre-competitive manner to drive the future of sustainable packaging.

Tool Recycling Program

Through our program with Homeboy Industries, 2620 pounds of returned hair tools and e-waste were diverted from the landfill in 2022. Homeboy is an R2 Certified non-profit social enterprise that provides jobs to people who face systemic barriers due to previous gang involvement or incarceration.

Reduced Salon Waste

More than 120 Paul Mitchell^® salons are members of Green Circle Salons, an organization that provides sustainable waste management by sending daily byproducts like hair color, used foils and hair clippings for recycling, repurposing and responsible disposal. Partnering with Green Circle Salons can prevent up to 95% of salon beauty waste from ending up in a landfill.

Less Paper

We're making an overall effort to decrease printed materials by switching to digital documents and eliminating packaging inserts. This is keeping approximately 170 tons of paper annually from being manufactured, saving 4,080 trees!