Jason Yates began his career more than 30 years ago as a hairdresser in the UK, working his way up from salon apprentice to manager and eventually managing director for a group of 22 salons. During that time, he also worked as a platform artist and educator for a hair care manufacturer, exposing him to a different part of the industry that opened a career path beyond the salon.
In 2012, Jason joined JPMS as Vice President of Marketing, where he led the marketing strategy for all brands, later expanding his leadership role to make him the first-ever Vice President of Sales and Marketing in the company's history. With hands-on experience in every facet of the professional beauty industry—from hairstyling to business management, marketing and sales—Jason was appointed President of JPMS™, and oversees the company's global daily operations.
While his journey from hairdresser to executive may be unusual, Jason observes: "We work in an amazing industry that allows us to go in many different directions, especially if you are a young professional stylist. My career may not be a typical path for a hairdresser, but it's certainly one that can happen."