Muse by Paul Mitchell

A Love Letter to Hair.

Our Muses

Express Themselves Through Their Distinct Styles and Stories.

All beautiful, each unique. Welcome to a love letter to hair from the #1 styling brand.*

Be Inspired. Watch the Video

*Kline U.S. Report 2021

Meet Our Muses






@ivy.briana Meet Ivy

"You just glow differently, you know, with a fresh twist out."


Curls & Confidence
  1. Wash and condition with your favorite Paul Mitchell® shampoo and conditioner.
  2. Part hair into four sections. Start with a center part to the highest point of the head. Then from the highest point of the head to right behind the ear on both sides. Separate the back of the head into two.
  3. Starting in the back, take a 1-inch horizontal section, then take a vertical piece to create a square section.
  4. Apply Sculpting Foam® to this section and split the square section of hair into two equal halves.
  5. Begin to twist each section in opposite directions, one clockwise and the other counterclockwise.
  6. Take the two strands and twist them around each other like a rope braid; repeat until all hair is twisted.
  7. Place under a hood dryer for at least an hour to allow hair to set.
  8. Once hair is completely dry, apply a small amount of Gloss Drops® and begin to untwist each section, starting from the bottom of each one.
  9. Finish by expanding curls and creating your desired shape.
  10. Lock in the style with Extra-Body Finishing Spray® for a soft, touchable and lasting hold.




Urban farmer +

@2timid Meet Ale

"My relationship with my hair is a still evolving one."


Urban Shag
  1. Wash and condition with your favorite Paul Mitchell® shampoo and conditioner.
    Pro Tip | For extra conditioning, follow with your favorite leave-in treatment.
  2. Layer Sculpting Foam with Fast Form and scrunch into hair to enhance natural texture.
  3. Finger coil sections around the face to create defined curls.
  4. Mist Freeze and Shine Super Spray® to help set curls before drying.
  5. Dry hair completely with Express Ion Dry®+ and diffuser attachment. Place curls into the diffuser and allow the tool to do the work. Try not to disturb curls!
  6. Once hair is dry, gently break up curls and expand the shape to the desired look.




Environmental consultant + dancer


"I've really grown into myself and my hair."


Braided Space Buns
  1. Wash and condition with your favorite Paul Mitchell® shampoo and conditioner.
  2. Using your Express Ion Dry®+, guide the length of your hair in a downward motion using the 413 Sculpting Brush and focus on smoothing the ends for polish.
  3. Create a center part and divide into two sections from the top of the head to just behind the ear. Clip hair at the back of the head up for control.
  4. Take one of the front sections and apply ESP Elastic Shaping Paste. Brush the hair into a ponytail using a Teasing Brush, and lightly mist Soft Spray® to tame and create a smooth finish.
  5. Secure ponytail at the base with an elastic and braid into a three-strand braid; secure ends with an elastic.
  6. Take one braid and wrap it around itself to create a braided bun; secure with a bobby pin. Repeat on the opposite side.
  7. From the back section, take two smaller sections at the top of the head. Divide into two and create two braids. Secure both with an elastic at the ends.
  8. With remaining hair in the back, brush hair into a ponytail using a Teasing Brush and a light mist of Soft Spray®.
  9. Taking a small section of hair from the bottom of your ponytail, wrap it around the base to cover hairbands and elastics for a seamless finish.
  10. With the two smaller braids, shape and create the braid details in the front. Bobby pin the ends to secure into place, then mist with Soft Spray®.




Sound artist

@asharaa__ Meet Ashara

"My hair goes with the flow of how comfortable I am."


Legacy Braids
  1. Wash and condition with your favorite Paul Mitchell® shampoo and conditioner.
  2. Pre-stretch the hair with a 407 Styling Brush and Express Ion Dry®+.
  3. Part the hair into four sections—two in the front and two in the back.
  4. Starting at the nape, take a horizontal panel. Within the panel, take vertical sections to create squares.
  5. Create three strands of hair for each braid—one consisting of natural hair, one consisting of braiding hair, and one consisting of an equal mix of the two.
  6. Begin braiding. Apply ESP® as you braid to help combine the natural hair and braiding hair.
  7. Braid until the end of the section, then repeat until the row is done.
  8. When all the braids are complete, dip the ends of the braids in hot, steaming water to seal.
  9. Apply Sculpting Foam over the entire braid to minimize stray hairs.

Ashara's hair was prepped with Instant Moisture Shampoo + Instant Moisture Conditioner.





@kablito Meet Kablito

"My relationship with my hair is always changing."


Bold & Braided
  1. Wash and condition with your favorite Paul Mitchell® shampoo and conditioner.
  2. Dry hair completely with a 427 Paddle Brush and Express Ion Dry®+.
  3. Divide the hair into four sections—two in the front, working with the natural part, and two in the back, split down the middle. Clip the sections for control.
  4. Start with a small front section and apply Super Clean Sculpting Gel® to entire area, combing through to help distribute product.
  5. Create a three-strand braid. Braid the entire section all the way to the ends and secure with an elastic.
  6. Mist Soft Sculpting Spray Gel® on each section to help lock in the braids and give them extra shine.
  7. Allow braids to dry and remove the elastics.




Law Student + foster care advocate

@lolotheblondie Meet Lauren

[on cutting her own bangs]

"I fell in love with it and just felt very free."


Bounce & Body
  1. Wash and condition with your favorite Paul Mitchell® shampoo and conditioner.
  2. Scrunch Extra-Body Sculpting Foam® into hair from roots to ends to condition and add body.
  3. Finger coil individual sections of hair to enhance and define curls.
  4. Blow-dry with Express Ion Dry®+ using the diffuser attachment.
  5. Once hair is completely dry, apply Hot Off The Press® for thermal protection.
  6. Enhance curls with the Express Ion Unclipped 3-in-1 Iron using the .75” cone. Wrap each section around the iron. When releasing the section, gently pull to loosen the curl. Curl in alternating directions.
  7. To finish, lock in the style with Super Clean Spray®.

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