Your Gift With Every Order* Freeze and Shine Super Spray® (3.4 fl. oz.) locks your look in place with a super shiny, reflective finish.Enter code FREEZE at checkout.Shop Best Sellers*Exclusively at www.jpms.com through 6/30/21 at 11:59pm PT or while supplies last.
Whether you recently went platinum, golden or honey, it takes some work to get and maintain healthy, vibrant blonde hair.
Our experts agree: The Golden Rule when going blonde is to build up to a lighter color over time to avoid damage. Then, once you’ve achieved your desired lightness, keep hair light, bright and beautiful with the proper products and these hair care tips:
Choose the right shampoo and conditioner
We recommend Forever Blonde® Shampoo and Forever Blonde® Conditioner that are designed specifically for maintaining and protecting your blonde color. To avoid brassiness in your hair’s blonde, white or silver tones, use purple shampoo and purple conditioner once or twice a week. Our Paul Mitchell® Platinum Blonde line is formulated with a color-enhancing, violet tint to help cool unwanted warmth, while softening strands and adding shine to natural blonde and color-treated hair.
Keep hair hydrated
If you’re not a natural blonde, it generally means your hair is damaged and extremely thirsty. Nourish it daily with a leave-in conditioner. Our Forever Blonde® Dramatic Repair® repairs and seals the hair cuticle with a moisturizing blend of KerActive protein, safflower oleosomes and macadamia nut oil.
Protect it from heat
Hot tools are especially threatening to color-treated blonde hair. Minimize the damage with a heat protectant spray such as Hot Off The Press®.
Shield hair from the sun
Hats and scarves are the best immediate defense, but if hair is going to be in direct sunlight, use products with UV protection. One to try: Color Protect® Locking Spray.
Keep it safe from water
Take a dip with confidence. Apply your favorite conditioner before entering a pool or the ocean to create a barrier between your hair and the salt water or chlorine. After you come out of the water, rinse your hair as soon as possible to get rid of residue. If you swim regularly and notice a buildup or a greenish tinge, use a clarifying shampoo (like Shampoo Three®) to remove it.
Make your color last
Refresh your color in-between services with an in-salon gloss treatment, touch-up your roots or find new shade of blonde your local Paul Mitchell® salon. Choose from a variety of all-vegan lighteners for superior blonding, balayage and highlights, experience a smarter way to cover gray with CoverSmart vegan permanent color that provides 100% durable coverage on gray, white and resistant hair and discover on-trend collections like Bombshell Beiges.